I was talking to a friend the other day and she was like “I’m loving your videos on your Facebook group! You cover so much more than just branding stuff!”
And this really got me thinking…
Because yes, I talk about sales.
I talk about marketing strategies.
I talk about client relationships.
I talk about a whole bunch of shit all the time.
But really, I am talking about branding.
Because they cannot be separated. They are one in the same.
Your sales process IS part of your brand.
How you handle marketing IS part of your brand.
Everything that comes outta my mouth IS about branding because branding is EVERYTHING.
Your “business” is the thing you do for your clients. The service. The actual work.
Your “brand” is ev.er.y.thing. else.
It’s literally EVERYTHING that makes your business work, y’all.
Here’s the difference…
Sales with no brand
You reach out to cold leads because no one knows who you are.
You spend the entire call telling the potential client what you do, why you do it, and why they need it.
Then you’re still forced to answer “why should I pick you?” at the end.
Sales WITH a brand
Potential clients reach out to YOU.
They already know you. They already like you. They already TRUST you.
They have already seen how much value you have to offer so you get to LISTEN to their needs and actually be of SERVICE to them on the call.
They’re already in love with you, so why wouldn’t they say yes?!
Here’s another one…
Social media with no brand
You post in alllll the Facebook groups and get maaaaybe 2 likes and no comments.
You’re constantly worried that you’re going to say the wrong thing and piss someone off.
Your posts say the exact same shit as every other post from every other person in your industry. #sorrynotsorry
Social media WITH a brand
You know exactly where to post to get engagement because you know who to talk to and what to say to them.
It doesn’t matter if you offend anyone because you can’t say the wrong thing to the right person.
You never run out of important and epic shit to say because you’re just speaking from the heart.
You don’t worry about what you “should” be talking about, you say what you believe, think, and feel because your brand is YOU.
I could go on and on coming up with examples for every single business “thing” you do in your business. But I think you get it.
Because whether I’m talking about sales
or lead magnets
or graphic design
or social media
I’m really talking about branding. Because branding is what makes all of those “things” work for you.
THIS is why you can watch all the webinars, buy all of the courses, read all the freebies, and still not get where you want to be.
Cuz here’s the real deal.
If you’re doing all of those other things, then you ARE building your brand.
You’re doing it anyway.
So why not do it intentionally?
Do it on purpose.
Create the brand you actually want to create so that it works FOR you and you get to just be you and do your thang.
If you’re ready for that, let’s book a chat and see if I’m the right person to help you.
Schedule your call here: https://blog.brooke-logan.com/book-a-call
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