In today’s episode, I’ll be answering Q’s around being fully OPEN and TRANSPARENT in your business so you can gain a following of your real, actual ideal clients.
We’re covering things like:
- Why being open and transparent matters
- What types of things should you share
- How much is TOO much
Resources mentioned in this episode:
Take the brand archetype quiz: https://brooke-logan.com/quiz/
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*NOTE* This episode was recorded LIVE inside my Facebook group, Brand Boldly for Service-Based Entrepreneurs. Join the group to participate LIVE and get your questions answered in real time.
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Here’s a transcript of the episode
Okay. Today’s call I’m really excited about. So I’m going to be talking about really I’m going to be talking about being fully transparent and your business and like sharing your actual real self and experiences.
The first thing on my list is why being open and transparent in your business even matters in the first place. So when we’re talking about building a brand, we have to remember that people connect with us on a human level, right? So that’s the difference between having like a really relatable personal brand and having like a corporate BS brand that people can’t relate to. So it’s all about the way that you communicate with your audience and the way that people relate to you, right? So being open and transparent allows people to get to know you better and to get to know the real you, right? So people want to do business with other people, not businesses, right?
Hopefully that makes sense. So being fully transparent about your journey and your story and how you got to where you are is going to allow them to connect with you on that deep emotional level, which is where people make decisions, right? People don’t make decisions logically. They make decisions with their emotions. So you want to make those connections. You want to have those deeper connections. So when you’re, when we’re talking about like what, what does that mean? Like, I’m sure that you hear that stuff all the time. Honestly, everybody talks about being transparent in your business and it can mean a couple of different things. It can mean you know exactly what it sounds like, like being honest. Don’t lie. Obviously that’s important, you know, be truthful in your marketing. But what I’m talking about is being fully you and being like putting all of yourself out there so that they can get to know you.
So I’m talking about like very specific experiences that led you to where you are. And like when we’re talking about our ideal client, if you, if you haven’t watched the, the past videos where we talk about ideal clients, which I know there’s one specific one that’s dedicated to that, but pretty much all of them talk about our ideal clients because that’s a big part of our, our journey here with branding. So understanding who your ideal client is. And most of the time our ideal client is like a past version of ourself, right? Like, at least for me it is. I’m talking to an audience who has, is in the same situation usually that I was in. Like you’re in a nine to five job and you don’t really want to be there. Um, you, you want to get out, you want to do your own thing.
I don’t like people telling me what to do. I just want to make my own rules, you know? So telling stories like that and being transparent about that and talking about my experiences when I was in that situation is really important because that creates that connection. Like, okay, I’m not just saying I get it, I’ve been there, you know, because every single person on the Internet says that when they’re trying to sell you something right there. Like, Hey, I understand you. I get it. I’ve been there and I’m sure that they have, but that phrase doesn’t have any meaning. Right? So we want to be fully engaged and transparent about our experiences and how, like talking about how me sitting in that cube dreading dreading every single day driving there and sitting in traffic and watching Netflix in the car on my lunch break because it was too far to go home.
And like spending lunch breaks and nights, you know, working on my business to try to get where I want to be. That’s, that’s a more relatable story. That’s something that someone can connect with and get to know who I am faster and understand, you know, at the same time that they’re getting to know me and my personality. They’re also seeing, okay, this person’s where I was and now they’re where I want to be. And they have a similar story to me. So it makes it more realistic for them and their mind. Right? So it’s creating that connection on, on two levels, which is super important. So the next thing I want to talk about, and again interrupt me if you have any questions. Okay. But the next thing I want to talk about is like what types of things you should share. I just talked about like story and personal experiences and obviously you know, stuff like that, but the types of things are like personal and relatable but not whiny, right?
So, and that’s kind of where the line gets crossed sometimes. Um, the line kind of gets crossed when we’re, we’re trying to be real and are trying to talk about our, our journey. But it can come across as kind of like whiny or, um, like we don’t have our shit together. We don’t know. You know, we’re not, we’re not an expert. So that’s what we run on would be really careful of. So it’s totally okay to share, you know, past fuck ups, we do it all the time. I just sent out an email a few weeks ago, like ways I effed up in my business and stuff like that is totally fine as long as you’re telling the story in terms of like the transformation that happened. So here’s what I did at the beginning. Here’s how I F it up here. Here’s, you know, the turning point where I learned something and here’s how I came out on the other side. So if you, if you want to share a story like that, just make sure you’re F you’re presenting it in a way that still establishes you as the expert that you are.
So, and, and maybe maybe it’s too early to tell that story, like maybe you haven’t quite made it to the other side yet, but still write that shit down. Like you just, you’re in it and like silver lining guys, you know that this is a shit situation but someday there’s going to make a damn good story. So I actually did that. I remember sitting in my car on my lunch break and I was like, I’m going to write down the exact words that I’m feeling right now because I know this is going to help someone someday when I’m able to talk about it. So no matter which place you’re in, you have a story to tell that’s going to relate to your audience.
Always. Always, always it, it breaks my heart when people are like, oh, I’m not, you know, I’m not different than everyone else. I’m not interesting. My story’s boring. Or my story is the same as everyone else’s story. No, not true. Even if the exact same experience happened to everyone else and your, in your world, their perception of the event is not the same as yours. So telling the way that you experience things and letting people get to know how your mind works and how you process information and how you present information, that’s what’s going to attract those clients. Cool. So just be really, really careful and that’s, that was kind of the next point on my list. Like how much is too much so that that can be too much. So anything that makes you sound not, not like an expert now, but, but you still want to be relatable.
So anything that makes you relatable. Like I’m a super introvert and I share a lot of stuff about that because a lot of my audience, again, remember they’re like past versions of me, right? So a lot of my audience shares that and they’re like scared to get on video and they’re afraid to like open up and show everybody what’s inside. Right? So I share a lot about that and how I, you know, had to drink a half a bottle of Jameson to get through the first video I ever did, but now you wouldn’t even be able to tell that. I used to be terrified of it. So stuff like that that makes you like relatable and actual human person. Because a lot of times when when we’re putting out marketing stuff that just says, oh, I’m going to help you build your business, or I’m going to help you convert more clients or close more clients, or whatever it is that you do.
Or maybe maybe you’re not in business, like maybe you help people plan parties or whatever it is saying something different is what’s going to help you stand out. Right. That’s what we’re all, that’s the goal that we’re all trying to achieve is make ourselves stand out and make people see how we’re different than everyone else in our industry. Make people understand why they should pick us without us having to say, Hey, I picked me. I’m better because blah, blah, blah. We want them to just immediately get it and we want them to know before they ever even talked to us that this is my person, this is where I need to go, this is who I need to work with. So creating those strong connections right off the bat is really important. And this is the easiest way to do it is just being fully open and transparent.
So that one or this, that’s all I got for today.
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