The internet has to be the coolest, most amazing thing to ever exist, amiright?

You can learn literally anything from How to Be Like a Seductive Vampire Lady to How to Be Friends with Your Furby.

It really is pretty freaking incredible.

But what’s even better than those gems?
Free business advice.

With a quick bit of Googling, you can find articles and videos and podcasts and eBooks and PDFS and masterclasses and webinars on exactly what you need to do to build a successful business!

There are thousands of pieces of advice from hundreds of successful entrepreneurs on exactly what you need to do, step-by-step, to create a successful business.

But does it really work?
Sometimes.

Will it work for you?
Well… maybe…?

I mean, you’re a pretty intelligent person, right?
And you have all the initiative in the world.
You follow all the right people.
You’re ready and willing to do the work to make it happen, NOW.

That should be all you need. Right?

…but has it been working so far?

Or are you still working your fingers to the bone typing article after email after FB post without actually making a single freaking dollar? Because that’s what it was like when I first started.

So what’s the problem?

Simple.

The internet doesn’t know who you are.
Or what makes you so awesome.
Or what you want in life.
Or why you want it. 

So why do you keep expecting that video course from your favorite guru (the same course that thousands of other people are taking at the same time) is going to make clients suddenly jump into your lap?

I don’t say that to be a dick.
I get it.
I’ve taken plenty of those courses myself over the years.

Until I finally realized that one size fits all business advice DOES. NOT. WORK.
Or, at least, not in the way that I wanted it to.

Really.
Think about it.
When has a “one size fits all” anything EVER worked?
Like… ever…?

One size fits all bicycle helmet? 
Maybe…
probably not.
Actually no.
I have a weirdly small head.

One size fits all ice cream flavor? 
Ummm, no.
I’m not buyin’ it.
Cookies n Cream for life.

One size fits all pants??HA.
I mean, that’s only ever fictionally happened like one time in the history of ever.
And they even made the book into a movie because it was so incredibly mind-blowing.
But really though, I’m not really buying that America Ferrara’s voluptuous curves and Blake Lively’s barbie doll booty could actually fit in the same pants anyway…

So why, FOR THE LOVE OF COOKIES N CREAM, do we expect it to work in our businesses?!?!

Stop it. Now.
You’re too good for that.

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