Ever wonder WTF I’m even talking about…?

Ever wonder WTF I’m even talking about…?

by | May 18, 2018 | Brand Strategy

Ever wonder WTF I’m even talking about…?

Just a quick pop-in on this happiest of Fridays to give you my newest free thang!

There is SO MUCH free advice out there… and some of it is even pretty good!

But have you ever read a blog post or downloaded a freebie and had NO FREAKING IDEA what they were even talking about?!

You’ve probably heard things like “Clarify your brand voice and messaging for each marketing campaign and piece of content so you’re always in alignment.” and you’re like…. Uhh…. I *know* those words. But WTF does that sentence even mean?!

SO not helpful.

Enter the Brand-ssary! Let’s get super clear on allllll the branding things. Because you can’t implement any of the good advice if you aren’t sure WTF they’re talking about.

+ You can download it below (fo’ free, of course) +

Oh, and let me know if there’s a word I missed that you’ve been wondering about!

Love it? Share it with your friends!
 

Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

Follow me on instagram

Can’t get enough of  this stuff?!

Check out a few more blog posts

Come stalk me on

 instagram

Ep 1: The only 4 things that matter when building a stand out brand

Ep 1: The only 4 things that matter when building a stand out brand

by | Jun 1, 2018 | Boss Mindset, Brand Strategy, Podcast

Ep 1: The only 4 things that matter when building a stand out brand
Welcome to Brand Boldly with Brooke – Founded, hosted, and loved by me ⇾ Brooke Logan.
Join us if you’re ready to FINALLY show up the way you WANT to be seen online:

⇾ We take off the masks and say what we REALLY want to say.

⇾ We’re real. We’re raw. We ALWAYS strive to show up as our true selves (and we encourage everyone around us to do the same).

⇾ We do it with PURPOSE and INTENTION to attract the type of clients that light our souls on fire because anything less is un-fucking-acceptable.

Resources mentioned in this episode:

Take the brand archetype quiz: https://brooke-logan.com/quiz/

Don’t forget to SUBSCRIBE and leave a REVIEW

Have you subscribed yet?! I’m adding new episodes EVERY SINGLE DAY and trust me when I say you don’t wanna’ miss out! Click here to subscribe on Apple Podcasts or on Spotify!

If you loved it, please consider sharing the episode with a friend or give us a 5 star review! Reviews make it so much easier for other badasses like you to find the show. On Apple, just select “Ratings and Reviews” and “Write a Review”, and tell me whatcha loved the most. On Spotify (you gotta’ do it on your phone) it’s right under the title. Please and thank you!

Not a great listener? No worries.

Here’s a transcript of the episode

Hey everyone, welcome to our very first live training session. I’m excited to do this. Before I start, since this is the first one, I just kind of wanted to talk about my intentions for these calls. 

 

Sometimes these might be like, I dunno, 30 minutes long or 10 minutes long, I’m going to try to stay away from anything really long because ain’t nobody got time for that. I’m going to try to keep these short and sweet and just, super valuable information that you can actually implement and use.

 

Today we’re going to talk about brand archetypes a little bit. Your archetype helps you understand how to articulate and personify all the characteristics of yourself, basically. So people can get to know you faster and like you and buy from you faster.

 

There are four basic things to understand about branding and how to use your archetype. Number one is that YOU are your brand. Okay, you, you, you are your brand. You are your differentiator. You are your special sauce. The special sauce. I think that’s weird when people say that, I don’t really that term, but your unique selling proposition or value proposition or whatever marketing word you want to use for it, you are what sets you apart from everyone else. That’s why one of my core values is community over competition because I 127% believe that there is no such thing as competition. I can do the exact same thing and provide the exact same service as someone else. But it doesn’t matter. Because you’re attracted to me because of me and because of my personality and because of how I present the information or you’re attracted to them and you think I’m weird and that’s cool, too. I am my brand. You are your brand. That’s where those archetypes are gonna play the biggest role.

 

For me, I’m the creator. And you’ve noticed too, I’m sure, that nobody fits into one archetype perfectly. We’re humans. We have more than one side. How it works is you have a primary archetype and then you have sub archetypes that are complementary to it. My primary archetype is the creator. That means, obviously I’m creative, but there’s much more to it than that. One of my strengths is nonlinear thinking, is what people call it in psychology world, but basically I can visualize an end result and reverse engineer the steps to figure out how to get there. That’s hard for a lot of people. A lot of people need like, tell me to do this and this and this. Tell me exactly what to do and exactly how to do it. I don’t need that. I can think about things backwards, I guess is the best way to describe it.

 

But then if you tried to just use that primary archetype in your branding, it’s going to be kind of boring. You need more to it than that. And that’s where most brands get hung up is they try to just be one thing for everyone and try to please everyone and try to attract as many people as possible. Where as what I teach through the brand archetypes is almost the exact opposite. You want to use your personality – one because you just want to be you and you don’t want to be fake all the time – but also, you want to use it to attract the people who are really gonna like you.

 

So that’s where we get into number two. Your ideal client, your ideal clients are the ones – one that you want to work with. That was one of the main problems when I first started doing, I started out as a graphic designer if you didn’t know that and I graduated with the graphic design degree and I had a job and I had decided that I wanted to own my own business though, so I was going to freelance on the side. I did that for awhile and I decided that I hated humans. Everyone sucked. And it was terrible because I was attracting the wrong type of clients. I was getting the people who would just ask for discounts all the time and not show up on time and just didn’t value what I was doing. So that’s the first part of the ideal client is the ones that you actually want to work with. You want the people who see the value in what you do and you want them to respect your time and all of those good things.

 

The way that you find them is by understanding that they also have an archetype. Just like you have an archetype, your ideal clients have an archetype and you’ve got to do a little research to – one to figure out what you want – and then research those people. Go find them and actually talk to them and understand what their struggles are, understand what their goals are, where they want to be, and understand their archetype. And then that’s how you’re able to communicate with them in a way that they just “get it” and they just get what you do and they love you. That’s the goal, right? And then they give you money. That’s the other goal.

 

Ideal clients are like, you’ve probably heard that from every single person on the Internet who are in the business group world, ideal clients, they will beat you over the head with ideal client workbooks. And it’s super important. It really is. I don’t mean to downplay it because it’s the number one most important thing probably to focus on. But where the archetypes come in is understanding them and then actually applying that ideal client research to every single thing that you do going forward. You have to actually take the research and apply it.

 

What I see happen a lot of times is I’m working with someone and I ask them, who’s your ideal client? They’ll say, oh, I work with women between 20 and 60. I’m like, hmm, that’s not specific enough. How you connect with your ideal clients, basically you want to join the conversation that they’re already having inside their own head. They’re trucking along trying to get to their goal and if you are talking about stuff over here that they don’t really care about, even if they really need it, they’re not going to connect with you. You have to join the conversation they’re already having in their head. That’s where that ideal client research comes in and that’s when you apply it. 

 

The third thing about branding, number three, is that you have incredible value to offer. And if you don’t, then you shouldn’t have a business. You have something super valuable to offer to your clients in order to have a good brand. What that means is they are able to get results. Get whatever the results you’re trying to give them. That one’s pretty easy. That’s the content. You should have that down. If you don’t, you can’t have a good brand. This is step two after you kind of develop your business concept and your process and all that stuff. So come back after you have that if you don’t have that yet.

 

Then the last thing is the one that everybody is always excited about and I get the most questions about is the design. Most people associate branding with design. Hopefully you’ve already kind of realized that it’s much more than just your design and your logo and your colors and all that stuff. And that’s super fun. It is. But you have to have all of these other things in place before you can get to the design. I’ve already seen a couple of questions and I get emailed these questions all the time. Like, yes, I’m excited I want to do these colors and I want a logo like this. I’m like, okay, cool. That’s awesome. So, but who’s your ideal client? And they’re like, oh well I don’t know yet. Okay, so design comes last. You have to have all those other pieces in place because otherwise how are you going to create designs that connect with them if you don’t even know who they are? Right? Design comes last.

 

That’s the four things. Do a quick recap. You are your brand, you are what makes you different. Number two, your ideal clients love you. You have to figure out who they are and then find them and talk to them and figure out how to speak their language. Number three, you have to have something valuable to offer. If you don’t, go figure that out first and then come back and try to build the brand, and four design comes last. Do design at the very end and then you will be good.

 

And, you know what? Number five – you can do it. Throw that in there, too. It’s super easy to get discouraged and overwhelmed with all of this stuff, but it does take work. I’m not going to say that it’s easy by any means. If it’s easy, everybody would have a bad ass brand and you know the world would be perfect, but it’s not like that. Don’t get discouraged and be willing to dig a little bit deeper than you’re willing to do initially. Push yourself a little bit. Go beneath the initial surface level and put in the work and it will be worth it for you. 

 

That’s all I have for this training. Okay. Bye!

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, how to stand out online, how to build a brand, how to stand out from competition, what makes a good brand, what makes a brand stand out, what is a brand archetype, how to use a brand archetype, why do I need a brand

Love it? Share it with your friends!

Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

Follow me on instagram

Can’t get enough of  this stuff?!

Check out a few more blog posts

Come stalk me on

 instagram

Ep 2: How to get gorgeous graphic design without losing your damn mind

Ep 2: How to get gorgeous graphic design without losing your damn mind

by | Jun 8, 2018 | Brand Strategy, Graphic Design, Podcast

Ep 2: How to get gorgeous graphic design without losing your damn mind

I cannot even tell you how many questions I get about creating logos for brands, y’all.

This video talks through the most common questions I get about design, including:
⇾ When should I start working on design?
⇾ Should you try to DIY your design or hire someone?
⇾ What questions do you need to ask before hiring a designer?
⇾ What types of things do you actually need to have designed?
⇾ What do all of these different file types mean?
⇾ How much should it cost?
⇾ How long should it take?

Resources mentioned in this episode:

Take the brand archetype quiz: https://brooke-logan.com/quiz/

Don’t forget to SUBSCRIBE and leave a REVIEW

Have you subscribed yet?! I’m adding new episodes EVERY SINGLE DAY and trust me when I say you don’t wanna’ miss out! Click here to subscribe on Apple Podcasts or on Spotify!

If you loved it, please consider sharing the episode with a friend or give us a 5 star review! Reviews make it so much easier for other badasses like you to find the show. On Apple, just select “Ratings and Reviews” and “Write a Review”, and tell me whatcha loved the most. On Spotify (you gotta’ do it on your phone) it’s right under the title. Please and thank you!

Not a great listener? No worries.

Here’s a transcript of the episode

 

Hello everyone!

 

The question that I get the most often is about design, obviously. Everybody associates branding really closely with design and that’s normal. I talked a little bit on what was the last one I did about how design should always be the last step in the process. As long as you’re doing that, and you’re doing everything in the right order, then design should really be the easiest part. Design should be the very last thing that you do. I’m just going to keep saying that over and over and over and over again because I really want you to remember it. Design comes last. After that though, the design really should be the easiest part.

 

And honestly, I know this might sound crazy. When I do design for my private clients and when I do logos and stuff like that, honestly, I only need to make one logo for them. Because I already know exactly what they want and exactly what they’re going to pick. I still usually give them more than one option just to kind of make them feel better. And it scares them to just say, oh, you’re only going to get one choice. But in reality you shouldn’t need more than that. And a good designer shouldn’t need more than that.

 

Okay, good question. Design comes last compared to all of the other brand strategy work. You want to figure out your why behind your business and what motivates you to do what you do and putting your personality into your business. Remember if you took the quiz, you really want to put your personality into your brand so that you can attract your ideal clients. They’re going to connect with you on that emotional level if you can just be the real you. Figure out how to do that first and then figure out who your ideal client is and how to talk to them. Like with your website copy or posts that you’re making or anything like that, you want to be able to speak to them in a language that they understand and where they really connect with you. Once you have all of those foundational pieces in place and you really understand where your brand is now and where you want to be and how to get there, then it’s super easy to do the design because you know exactly who you’re talking to, you know what they’re going to like, and it just becomes a bajillion times easier. Whether that means you’re doing it yourself or you’re hiring a designer to do it.

 

The questions that I get the most often are, should I try to do it myself? And is it crazy to do your design yourself?

And it’s totally not. I always tell people to try to do your design yourself first. There was no harm in trying it. Right? There are tons of free resources and classes and guides and – just search in Pinterest, say logo design and you’ll see some really good ones and some tips for stuff. I always tell people to try it themselves first because honestly no one should know your business better than you do anyway.

 

So if you try to DIY it, just make sure you try to understand the basic principles of design. Do look at some kind of guide or something if you don’t know what you’re doing at all. Basic principles of design – I’ll put on my graphic designer hat for a second. White space is your friend. Seriously, if you never learn anything else from me, white space is your friend. Use lots of white space for everything. Other things to look at are balance of things and simplicity – specifically for logos – simplicity is really the key. The worst logos are when people try to cram a whole bunch of crap into one tiny little graphic. Your logo should be a very small representation of just the feel of your brand. It doesn’t have to identify every single piece of everything that you do. And I think that’s where a lot of people get hung up. They’re like, well, I’m a strategist and I also do this and I also do this. And they want to try to put all of these little pieces in there and that’s when it just gets really messy. And most people don’t get it. most people don’t get what each thing is supposed to represent anyway. It’s better to just keep it simple.

 

White space is not always white. That’s just the industry term. It can be any color. Just let it breathe might be the better way to say it. Make sure there’s plenty of space around it. Don’t cram your logo way over in the corner and stick it over there up against the edge. And the same thing with if you’re making graphics for a Facebook post or something like that, don’t put things right against the edge is really what I mean when I say white space. Give everything plenty of room to breathe.

 

So, if you are going to DIY it, just make sure and try to do a little bit of research and go with simple. Always go with simple. I love the very simple logos. That’s just my design style. But honestly that’s really all you need anyway. You don’t need anything crazy and huge and elaborate to get your point across.

 

This goes for any kind of design. Book covers or Facebook posts or website graphics or even just the copy on the website. Let everything breathe. If you look at my home page, there’s tons of space in between every line of what I’m saying. And it’s there on purpose. Not only does it just look nicer and it looks clean, but it also, it serves a purpose to guide your readers eye where you want to go. You know exactly what you’re supposed to do next and you can really emphasize the points that you’re trying to emphasize.

 

In design, I think a lot of times people just say, oh, design is making it look pretty. And it is, but it’s so much more than that if you do it the right way. You use the design to get people to do what you want them to do, whatever you want them to do. Guide them where they need to be. Do that. Always try to do that.

 

Can we use the colors from our archetype in the logo?

 

Heck yes. That’s what the archetype guide is for! In the pdf downloads, there are color palette examples. That does not mean you can only use those colors for those archetypes, obviously, they’re just good examples to give you a starting point. But also, check out the Pinterest board for your archetype because their bajillions of examples on every single archetype Pinterest board on my Pinterest. I there are a couple other branch strategists that also use archetypes and they have some good Pinterest boards, too. So maybe just do a Pinterest search for that and you can find really good ideas for finding colors that really feel what you’re trying to go for.

 

If you do hire someone, there are a few things that you should look for when you are hiring a graphic designer. The very first thing, again, I’m going to keep saying this over and over again. If you go to hire a graphic designer and you’re looking at somebody to do the work for you, if the very first thing out of their mouth is not, okay, who’s your ideal client? What are you trying to accomplish with your logo? Then go somewhere else. If that’s not the first thing I say, then go somewhere else. Because that’s the only way you’re going to be able to use your logo to represent your brand instead of just having a pretty little graphic that doesn’t do anything for you.

 

So what you should look for in a designer then?

 

Some of the things are what types of things are included in your package besides a logo. You need a logo obviously, but what types of files are they actually going to give you? Always, always ask for the source files of everything. What that means is your actual, it’s an illustrator file, hopefully, if they’re a real designer – or you might’ve heard it, a vector file or an eps file – that means that you can take it and you can blow it up as big as you want and it’s not going to get pixelated and ugly and gross. You need one of those. Also make sure that you get a png file, which that means it has a transparent background that you can put it on things with a different colored background because if you have a jpeg or a file that, it’s going to have that white background. And I know that’s a problem for a lot of people to try to cut out their logos and cut out pictures and stuff that. If you don’t have Photoshop, that’s obviously kind of hard. Make sure you’re getting the right type of files like that. And if you have any questions about which file you should use for which thing, just type it in the comments and let me know, but you want those.

 

And then what else is included in your package?

Make sure that the designer that you’re getting is targeted for whatever you’re going to use your brand to do. Like, you can just go find any graphic designer on Fiverr or whatever, any of those sites and pay, 10 bucks even. You can get a logo for 10 bucks but make sure it’s set up in a way that you can actually use it. And it will work better though if you find a designer that knows how to work within your industry. If you’re an online entrepreneur like me, you’ll need your logo. You’ll also need social media cover images with the graphics that match and you’ll want a template for social media posts and make sure you find out also what format are you going to get those templates in? If they give you an Instagram template, is it going to be a Photoshop file that you can’t use? Or is it going to be in Canva? Or is it going to be a word template or something. Just make sure you know that you’ll be able to actually use it.

 

You can’t use an illustrator file if you don’t have illustrator. You can’t edit it. There are settings in word and excel and stuff like that where you can import eps files into there. It’s a box that you have to check. Just so you can be sure that it’s never grainy or tiny or anything that.

 

Another one to ask for though is a pdf. Ask for a high-res, unflattened pdf file of your logo because that will also scale and be as big as you want. And they’re easier to work with if you don’t have design software.

 

I’d say the most common one you need to make sure that you have, if you’re not a designer and you don’t actually need to edit them, is make sure you get that png file with the transparent background. Because that’s the one you’re going to want the most often. It’s really hard to you to use a jpeg in any kind of design stuff that you’re making unless you have a white background on literally everything it’s not going to help you very much. Get that png file.

 

Just make sure you get all of the pieces that you need. Make a list and think through every single thing that you would actually need. When I do the stuff for my clients, it’s all the social media covers, all of the templates, a banner to go in your email newsletter, and your actual email signature at the bottom with with your logo and everything that. What else is in there? I include business cards in a design package, or a thank you note or something like that, some kind of printed something. Just think through all of that before you start looking and try to find a designer that fits all those requirements for you.

 

How much should it cost?

I hear that one all the time. Honestly, you can pay any amount of money you want for a logo. You can go on Fiverr and pay 10 bucks, five bucks, its Fiverr. When I used to do just logos, I charged $2,000 was the base price for a logo. Now, I put everything in a package. But in design school, one of my professors did freelance design for bigger agencies and the minimum price he charged for a logo was $8,000. You can pay whatever you want. I will say though, you want to find kind of the middle ground and it’s more important to focus on what the deliverables are when you’re making that decision. You can’t compare a Fiverr, a five dollar logo, to something where you’re getting every single piece of the design that you need. Make sure and compare accordingly.

 

Also remember, you get what you pay for. Everybody, I say everybody, there are many people on the internet, especially VAs who say that they’re graphic designers, and at the risk of sounding a snotty brat, they’re not designers. Just because you know how to open design software and you paid for a subscription to Photoshop does not make you a designer. Just keep that in mind, too. Because that’s what a lot of those cheap ways to get logos, that’s what they are – is just crap usually. Just be careful. Obviously there are exceptions. I’ve heard of people getting really good design work done on Fiverr and remember the more prepared you are before you go talk to a designer, the better luck you’re going to have.

 

If you know exactly what you want and you can articulate, this is what I’m going for, this is the type of people I work with, this is the message that I need my logo to send, you’re going to get a lot better results than if you try to just say, “well I don’t really know what I want, but I’ll know it when I see it. Can you just give me 15 options?” Because one, you’re not going to get what you like and also the designer’s going to hate you.

 

I would say if you’re going to go the cheap route, you might have better luck looking for a student. Because at least they’re learning the right way to do it. Maybe go to a local school that has a good graphic design program and say, Hey, I’m looking for this. Would you be interested in doing this and putting it in your portfolio? That’s a good way to get a cheaper version of a logo if you’re on a budget without sacrificing quality that you’re most likely gonna lose if you go online and just pick a random person.

 

And just remember, look for the balance. For most service based businesses, you don’t need some huge elaborate logo package. I include it in my package right now, it’s $10,000 for the four month brand strategy, and then you also get all the design. The design is just like, eh, that’s not really what it’s about. But it’s easy for me and it’s fun for me. I just throw it in, too.

 

But there’s a good middle ground in there. Just make sure you’re finding the right person. You want to check their portfolio, too. Once you know what your archetype is, then you’ll want to go and look at their portfolio and make sure that they can do the type of work that you need. Make sure it’s the right style. And it lines up. Because most designers are very set in their style and they don’t deviate from it a lot. just make sure you look at that stuff first. You don’t just pick them because they’re awesome and then they you find out that they can’t design girly things or manly things or what I’ve heard is. Just do your homework is really the bottom line when you’re picking a designer.

 

If you can afford it and if you’re in the place where you can hire a brand strategist that also does the design, like me, obviously that’s the most logical solution because you’re the number one person who understands your brand more than anyone. But then your brand strategist is right behind you, the next one up there. And they have the skill to do it usually. If you can go that route, go that route. If you can’t and you’re looking for other alternatives, I would suggest a student. That would be my number one suggestion. And if it’s not a student and then research the crap out of them and make sure they can actually give you what you need for the price point you’re looking for.

 

How long should this whole process take? And what’s the turnaround time?

 

Obviously it’s going to depend on which specific pieces you’re getting. If it’s just a logo, it really comes down to you get what you paid for. I like the Golden Triangle or something that people say online, there’s quality, speed, and price and you can only pick two. You can’t have all three. It really is going to come down to picking which of those things is the most important for you and your brand. With a student for these you’ll get good quality and you’ll get good price, but it probably will take a little bit longer. But you’ll have better results in the end. It’s just weighing, weighing what’s more important for you.

 

That would be my number one recommendation though, if you are trying to find a designer for cheap. Find a student and make sure you allow for the amount of time that it’s going to take.

 

How often should my logo be updated, if at all?

 

Ideally you won’t need to update your logo. And that’s where it comes in, too, if you get it right the first time, you shouldn’t need to update it. And if you keep it, like we said at the very beginning of the call, keep it simple first of all. And then if you’re designing the right way in terms of what your brand goals and your strategies are, you shouldn’t need to change it. Now, if you change your entire brand strategy and you decided to target a completely different person and offer something different than you might need to change it. But I would suggest not doing that. If you want to do something completely different, start a different business, don’t change whatever you’re trying to do and morph it into something else because it’s just going to confuse your audience a little bit. That doesn’t mean that you can’t have separate businesses that target different people though. Or somehow differentiate which people you’re talking to. But hopefully you shouldn’t have to update your logo.

 

If you can hire a brand strategist that knows how to do the design, that’s your best bet. If you can’t do that, find a student. That’s the takeaways that I wanted to talk about today.

 

All right, you guys have a good night. Bye!

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, logo design, how to design a logo, how to find a designer, good logo design, how to find a graphic designer, good graphic designer, how much does graphic design cost, how much should a logo cost, how to get a good logo

Love it? Share it with your friends!

Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

Follow me on instagram

Can’t get enough of  this stuff?!

Check out a few more blog posts

Come stalk me on

 instagram

Ep 3: The importance of OWNING your brand with Brooke Logan

Ep 3: The importance of OWNING your brand with Brooke Logan

by | Jun 11, 2018 | Boss Mindset, Brand Strategy, Guest Experts, Podcast

Ep 3: The importance of OWNING your brand with Brooke Logan

I know… I’m interviewing myself… #dorky

But since it’s the very first one EVER, I wanted to give everyone an idea of how it works + some valuable info about stepping up and OWNING your brand while I’m at it!

Resources mentioned in this episode:

Take the brand archetype quiz: https://brooke-logan.com/quiz/

Don’t forget to SUBSCRIBE and leave a REVIEW

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If you loved it, please consider sharing the episode with a friend or give us a 5 star review! Reviews make it so much easier for other badasses like you to find the show. On Apple, just select “Ratings and Reviews” and “Write a Review”, and tell me whatcha loved the most. On Spotify (you gotta’ do it on your phone) it’s right under the title. Please and thank you!

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Here’s a transcript of the episode

Hello everyone! I’m excited to be here.

 

For the very first interview, I thought I would use myself as a guinea pig. 

 

I want to start with my vision for the series and what I’m hoping to get out of it and what I’m hoping you’ll get out of it. The first reason that I wanted to do these is because I really want to get to know your business. I want to have that sense of connection and feel like I know you and you know me. And it’s more about getting to know each other instead of those big huge groups where there’s thousands of people in there and you don’t actually ever get to know anybody. That’s not what I envision for this group. Of course I want to grow it, and of course I want to attract the right kind of people, but I would much, much rather have a small group that’s really engaged and really focused on helping each other and learning from each other. That’s what I’m hoping to get out of these.

 

That being said, obviously, I still do want it to grow. So if you know people that you think would be a good fit, invite them! Send them on over, send them our way. That would be awesome.

 

The next reason that I wanted to do these is because I haven’t really seen another place that’s doing anything like this. And I wanted to create a space that was comfortable and safe for you to practice getting visible and being on camera. I know that’s a huge thing online right now everybody is talking about visibility in all the other entrepreneur groups and that’s because it’s really important. Especially video. The Internet is going the way of video for sure. I know that it’s terrifying for a lot of people. It’s hard to get on there. And you know – what if you say something ridiculous? Which I’m sure that I’ve already done. This is the place to come. I wanted to create a safe space where you can get your voice out there and spread your message and just practice doing that. Stop waiting to learn and just freaking do it already.

 

The last reason I created this is what I just said a second ago. I want to help you spread your message. I want you to be visible and I want people to hear about all the amazing things that you’re doing in your business. It doesn’t really matter how awesome you are if no one ever knows that you exist, you know? I really want you to just practice saying your thing. Articulating your message in a way that people get it and can find you and I want to just be a part of your story and your journey. I can’t wait to see everybody who was terrified – I hope that I see you six months from now and you’re rocking it online, being a bad ass, and talking about how “I remember how I was so scared of video long ago” and now you’re awesome. I can’t wait for that. I want that to be you. 

 

The next part of this video, I just wanted to give an overview of how exactly it’s going to work. Basically, the structure of the calls, I’m going to have an intro section where you introduce yourself, obviously – your name, your business name, basic stuff like that. I would say “I’m Brooke Logan from Filament Branding and I’m a Brand Strategist,” stuff like that. And then teach us your thing, whatever it is that you want to teach us for your session.

 

I want these to be more like a conversation. I don’t want huge elaborate presentations where you’re clicking through and just reading slides and stuff like that. I want it to be more of a conversation and an informal just discussion about you and why you do what you do and your business. Again, it’s nothing to be scared of, though. I’m going to be right there with you the whole time. I won’t leave you hanging or anything like that. I want it to be like if you were explaining to your best friend what you do, that’s the goal for these.

 

The standard questions that I’ll ask everyone is – what’s your name, obviously, your business name, too. And then why did you create your business? Is the next thing I want to ask everybody. I’m really looking for like your why, your deeper why, what’s your story? This is where you should emphasize why you’re so passionate about your business and what is it about doing your thing that lights you up and gets you excited. So everybody will get asked that question.

 

The next question that we’ll go through is, what’s your definition of branding? So I love, love, love hearing everyone’s different branding definitions because everybody views it a little bit differently. And as long as you don’t say your brand is your logo, you’re not wrong. If you say that you’re wrong. Everything else though, there’s no wrong answer. It’s just what does branding mean for you and for your business. So that’ll be the next one.

 

And then how has focusing on your brand affected your business? Hopefully you’ve done a little bit of branding work already and you have, even if you don’t call it branding, you have. Thinking about how you are going to articulate what it is that you do and how to get your clients to just get it. That’s branding. So we’ll talk about that a little bit and what takeaways and why you think branding is important for your business.

 

And then we’ll just dive in from there on what it is you want to teach us. That’s going to be all you. I’ll interact with you along the way. Like I said, I’m not just going to leave you hanging up there where you’re just like, here’s my thing and just reading off a bullet point list cause that’s boring for everybody, honestly. We’ll go through that and you’ll just teach us whatever it is you want to teach us and we’ll be on our way.

 

That’s my intro for this video. Short and sweet. Just to give everybody an idea of what these sessions are going to be like. And I can’t wait to see everybody’s sessions. 

 

I’m going to pretend like I am the person and I want to talk about the importance of owning your brand and really owning your message and what it is that you stand for. When I talk about owning it, I mean embodying every aspect of your message. For me, that means putting your personality into everything unapologetically. Talking to people the way that you would say things and not putting on a fake face and not doing anything that you don’t want to do, really. And just owning it and not feeling bad about that. And not feeling like you should be doing something different. Because you shouldn’t.

 

That tends to scare people. A lot of times people get scared when I say things like “say whatever you want, you’re not going to offend anyone. And if you do the wrong for you.” But really that’s it. That’s the whole point behind using your personality in your brand is you’re gonna attract the right people if you do it that way, the people that are meant to be working with you, and the people that are your actual real ideal clients – that’s how you’re going to attract them. But you are also going to push people away. And you can’t be scared of doing that. You can’t be scared of pushing people away. And that usually terrifies people.

 

But I want to challenge you a little bit to kind of think about it from a different perspective. I want to give you the reasons that I purposefully push people away and I try to offend people. And I don’t do it just to be a jerk or to start shit online. But on my web site, I say the f word a lot. I say lots of stuff that you probably don’t see on other people’s websites. And not only is that just my personality, so there’s one side of that where I want to weed you out basically from the beginning if you’re going to get offended by that. If you’re offended by the word shit, we’re not going to be a good fit to work together, anyway. I want to get you out of my funnel early so that neither one of us wastes each other’s time. So that’s one side of it.

 

The other side is, it’s kind of like setting up expectations for how our relationship will work. I’m a very informal person and a lot of times I think people get that mixed up with – just because you’re informal, some people think that means you don’t know what you’re talking about or you’re not an expert and that is completely not the case at all. I can say shit and still know what I’m talking about. I can still send a message and help you. I think it’s setting up those expectations beforehand because what I would hate to happen is I have all this stuff on my website that tells about me and what you’ll get out of it. And then on our very first call, something pops out of my mouth that you’re not going to like and you’re not going to want to hear and it’s going to be bad. And then we will both wasted each other’s time. That’s just me. It’s about putting my personality out there and getting it out there early. The right people will appreciate it. They’ll appreciate my honesty and they’ll appreciate me saying what needs to be said, even if you don’t always want to hear it. And the wrong people won’t. And that’s okay. They’ll immediately leave and I won’t waste my time talking to them and they won’t waste their time either. They’ll move on and they’ll find somebody who they do resonate with. That’s it.

 

That’s, honestly, the easiest thing you can do – is just be yourself. It shouldn’t be super hard because you’re just being yourself, you know? That’s my message today about owning it. Closing words – just keep in mind, it’s all about attracting those ideal clients, but it’s just as much about deterring the ones who don’t fit into your ideal client mold. Because you only want to work with the ones that resonate with you and you think will actually get results from working with you.

 

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, brand personality, how to own it online, how to stand out online, how to stand out from competition

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Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

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Ep 4: How to get un-paralyzed by fear and get stuff done

Ep 4: How to get un-paralyzed by fear and get stuff done

by | Jun 15, 2018 | Boss Mindset, Podcast

Ep 4: How to get un-paralyzed by fear and get stuff done

Let’s talk about how fear is holding us back from doing the things we REALLY want to be doing in our businesses.

In this episode, we talk about how fear is holding us back from doing the things we REALLY want to be doing in our businesses like:

  • showing up on video in our content because we think we look/sound weird
  • making offers and having sales conversations because we don’t want to be sleazy
  • sharing our message online because we’re worried about what our grandma or old high school friends will say about it

Resources mentioned in this episode:

Webcam: https://www.amazon.com/gp/product/B006JH8T3S/

Microphone: https://www.amazon.com/gp/product/B006DIA77E/

Episode 9: 3 ways to establish visibility in your online biz with Heather Hartman

Don’t forget to SUBSCRIBE and leave a REVIEW

Have you subscribed yet?! I’m adding new episodes EVERY SINGLE DAY and trust me when I say you don’t wanna’ miss out! Click here to subscribe on Apple Podcasts or on Spotify!

If you loved it, please consider sharing the episode with a friend or give us a 5 star review! Reviews make it so much easier for other badasses like you to find the show. On Apple, just select “Ratings and Reviews” and “Write a Review”, and tell me whatcha loved the most. On Spotify (you gotta’ do it on your phone) it’s right under the title. Please and thank you!

Not a great listener? No worries.

Here’s a transcript of the episode

Hello everyone. I am here to talk about fear. So what I mean when I say fear is all the crap, the limiting beliefs and junk that we tell ourselves that keeps us from doing the things that we really want to do. So that’s what I mean when I’m talking about fear. 

 

I want to pull out my sage archetype side for a minute and talk about why fear plays a role in our business and what we can do to overcome it, also. But I feel like understanding where these things come from is the first step to figuring out how to get the eff over it do whatever it is you’re trying to do. So the first thing I want to say about fear is to understand that humans are selfish creatures. And if you’re afraid to do something, like let’s say you’re afraid to post a video or do a live video, or you’re afraid that people are gonna think you’re slimy and salesy and gross when you’re talking about your business. I would like you to think about where that fear comes from.

 

First of all, like you’re not really scared of a video, a video as a tool. You’re scared of feeling a certain way. You’re scared of being rejected or feeling like you’re not good enough for that everybody’s going to think you’re a big giant idiot for being on a video. So when we’re talking about fear, I think it’s really important to take a step back and look at what we’re really actually afraid of because just sitting there saying, oh, I’m scared of video. Just saying, oh, I’m scared of video. I’m, I’m scared to do this and I’m just never going to get over it. That’s, that’s not going to help you get where you want to be. So the first thing I would like to point out from my sage-y side is to recognize again that all humans are selfish. I don’t want to be a jerk, but hey. But, um, how do I say this? I’m just going to say it like, people don’t care about what you’re doing as much as you think they do. Like if you’re super worried and terrified that you’re going to say something dorky on video, like people don’t care as much as you think they do. I promise you that. So after we’ve kind of recognized that, that’s like the first step to really overcoming doing it.

 

Yeah, kind of just recognizing those things. And then if you are struggling with that, if that’s something that you feel like is holding you back in your brand, like you’re not getting where you want to be with your brand, then I’m going to say something else that might sound kind of mean. But it’s really important to get comfortable with rejection. If you want to have a strong brand. You can always go the easy route and you can have a brand that is never going to offend anybody and is never going to make people have a reason to disagree with you or to challenge you. But it’s also probably going to be really boring. So if you Brand Boldly and are bold ind what you’re doing and are authentic about putting yourself out there with everything that you have, and really embodying your message and sharing your message, there are going to be people who disagree with you. Like that’s just how the world works. So getting comfortable living with that rejection. And that’s really not even the best word because the premise is that you have to be able to separate that from your emotions and realize that it’s not about you at all. It’s about them and whatever it is that’s making them feel like you’re wrong for them or you’re different, that’s totally okay. And being able to separate those results from whatever you’re doing is really important. And kind of getting over that.

 

So I remember like, when I first started doing this and I had my email list and every time somebody would unsubscribe from my email list, I would like, oh, I get super upset and like, oh my gosh, they hate me. I hate this so much. And it takes a little bit of mindset work honestly, and I’m not going to pretend like I’m any kind of mindset coach at all. All I can do is tell you what I’ve done and what has worked for me.

 

But it’s about realizing that if they’re unsubscribing from your list or if they’re disagreeing with you on a Facebook post or whatever it is, it’s because you are not, they’re not your ideal client and you are not what they need at that point in their life. And that’s okay. So if I’m having someone unsubscribe from my list instead of, you know, being upset about it and getting my feelings hurt, like they don’t like me, it’s taking that belief and shifting it into something that is more realistic and helps me achieve my goals. So shifting that into something like, well, if they’re unsubscribing, it’s because they don’t need what I’m offering and I’m not the person for them. I’m not a good fit and they’re not a good fit for me. So if they don’t like my emails, then we wouldn’t be a good fit to work together anyway and it’s pointless having them on my email list.

 

Shifting your beliefs into things like that, that makes it more realistic for you to get over it. Whatever you need to do to get over it and become detached from that result and become detached from that emotional feeling because you’re not going to be successful if you’re constantly worried about stuff like that.

 

They’re not your ideal clients if they’re, if they’re really offended by anything you do. Because when it comes down to it, you can’t say or do the wrong thing to your ideal client because it’s not possible. They resonate with you and they like your personality and they are attracted to you because of you, not whatever it is that you’re selling. So if you stumble on your words, like I’ve done freaking 50 times already in this particular video, your ideal clients see your message and understand what point you’re trying to get across because their brains work the same way as your brain does. And your ideal clients are still gonna love you and they’re not going to care about all those stupid little things that you think are some huge deal that’s going to make you look dumb or whatever it is that you’re worried about. If it’s really your ideal client that you’re talking to, then it’s not gonna matter at all. It’s really not.

 

So that’s where that ideal client research comes in that I’ve talked about probably a hundred times already in this group. Go listen to the other episodes if you don’t know what I mean. But understanding your ideal client and getting inside their head, it matters for every single thing that you do in your business. So when we’re talking about this, it’s really important to attract those ideal clients, the right clients in the first place so that you’re talking to the right people. And that stuff is not going to be as big of an issue for you.

 

So, that’s the end of my psychology speech. So I realize that just saying those things doesn’t necessarily make it, oh, okay, that’s easy. I got this. Now I’m a pro. Like that’s not how your brain works. So I’m going to switch gears a little bit into like practical things that you can actually do to get over them. Aside from the mindset work, obviously the mindset work is super important. I’m just going to pretend like I know how to teach that because that’s not my thing. But the practical things, so like let’s say for instance, you are terrified of being on video. Like the idea after you’ve done your mindset work is to be working towards that goal as your end goal. Because you know you need to do it, you know you want to do it, but you’re just scared. So if that’s where you are, what practical things can you do to get there?

 

For instance, with video, like you can start with doing a prerecorded video instead of a live video. So you have a chance to practice what you’re going to say and record it 5,000 times if that’s what you need to do.

 

The right people do want what you’re offering. Otherwise they’re not the right people. So that’s where, that’s where that research comes back in. So you have to just trust in your offer. First of all, if you’re, you have to be confident in what you’re offering, that it’s a really good thing, whatever it is, and that it’s really going to get results for people. And then the right people, it will be right for them. Or it won’t be, and then they won’t be the right people. Does that make sense?

 

But so just getting comfortable with doing whatever it is that you can do to push yourself in the right direction. Because what we don’t want us to just be saying, I’m scared of video and I’m just never going to do it. And I’m just going to sit here every day and be terrified of video and never get over it. So taking those baby steps. So prerecorded videos, I talk about that just a second ago or if you want to do a video and not put your face in it at all, you know, like make a slide, like make slides and share your slides and do something that way and talk through it. Or you could do like a picture in picture where you’re just little tiny at the bottom.

 

But anything that will make yourself feel more comfortable. Another tip for that is just being prepared and knowing what you’re going to say. Again, your content should be the easy part for you. You should, if we’re at this level, we should be pros at whatever it is we’re offering and there should be no question that what we’re offering is valuable. So as long as we know that, then just feeling prepared for what we’re going to say. So feeling like, I know my shit. If anybody does have a question or if anybody does challenge me on this part of it, think through how you’re gonna respond and think through what you’re going to say to that. Because you know the answers and it’s, it’s nothing to be scared of, but you do have to be prepared to back up what you’re saying. So just kinda thinking through those things beforehand.

 

Another tip for video, I’ll keep going for on video for a second just because this is what I hear the most often, but simple things like just getting the right equipment can make a huge difference. Like I have this Webcam that was like $35 on Amazon and it makes so much difference. It’s so much better. And this little microphone right here, like this little thing. So the sound quality is good and you’re not having to worry about stupid stuff like that.

 

Even dumb things, like for whatever reason, it’s not logical, but if I’m wearing a necklace, I just, I feel like I have my shit together. If I’m wearing a necklace for whatever reason, it’s not logical. But anything that makes you feel comfortable and confident about whatever it is that you’re saying do that. And finding the right software. So you’ve seen this software that I use a little bit where I can overlay text on it and just makes it feel fancier even though it’s really not that big of a deal. Or Zoom. If you guys have used Zoom, there’s this freaking magical button in the settings that says “touch up appearance” and it like blurs your crappy whatever you’re trying to hide on your skin. For me it’s like my face turns really red and I hate it. So Zoom is magical and basically just doing whatever it is that you need to do to feel comfortable sharing your message because that’s, that’s why we’re here at the end of the day.

 

It doesn’t matter if you look like a dork. It doesn’t matter if you stumble over your words. It doesn’t matter if your two year old comes screaming through the room butt naked. Or this morning when I was on a call when my dog escaped and is running wild in the front yard and I had to take a second to to deal with that, like it doesn’t really matter. Your job is to show up and send your message and share your value with the world. And that’s what your ideal clients care about. Not any of that other crap. Humans are selfish. They don’t care about any of that stuff as much as you think that they do, unless they’re just a jerk. And in which case you don’t want them in your world anyway.

 

So how do we emotionally accept that not every person is our client or customer, we all need pay, right? Am I going to turn clients away if they’re not ideal?

 

That’s definitely the end goal. Is to only work with those clients that are our ideal clients. That’s definitely the end goal. In the meantime, yeah, you got to make money. You gotta, you gotta do what you need to do. But at the same time, you shouldn’t sacrifice your values to get there if it’s something that’s really important to you. That’s obviously a personal decision. And I can’t tell anybody how to run their own business, obviously. But if it were me and I just needed money and I would take a client if I needed to take them, as long as it wasn’t something that really just made me miserable having to work with them. So if it’s a little discrepancy discrepancy, that’s fine. It’s really up to you to make that decision.

 

But the point of building a brand from the very beginning is so that you don’t have to deal with that problem at all. Like if you’re building a strong brand and attracting the right clients in the first place, that’s not going to be as much of an issue. So I talked about this in the last episode, the ideal client episode. It’s just as much about attracting your ideal clients as it is about deterring the wrong ones. So weeding out those people who aren’t your ideal clients right from the beginning is gonna solve a lot of those problems. But at the end of the day, you got to do what you gotta do. As long as you’re not doing anything that makes you feel slimy or gross, do it. But with the idea that you’re working towards something more and you are taking the steps to get where you want to be and not just settling for that and saying, oh well this is where I am, this is the people I’m attracting. And just being okay with it. Because it’s not okay to just settle for whatever you can get in your life. Short term. Yes, but that’s not a long term strategy. We want to feel fulfilled and passionate about our businesses.

 

The other thing that I hear a lot that people are scared of is like being seen as salesy and sleazy and slimy. And I don’t want to have to “sell” my thing. I don’t want to have to say I’m better and here’s why. And honestly, nobody likes doing that. Like that just, I think that feels gross to everybody. And that’s another human thing. And that fear comes from, you don’t want to be treated that way. And you don’t want to be treated like a number from a slimy salesperson and you want to feel heard and valued, and you want to treat people with that same respect. And that’s a very noble thing. That’s a good thing. So it comes down to building your brand around that and eliminating the need for that at all.

 

So the first thing you do, and I think I already said this a second ago, is make sure that whatever you’re offering is valuable. Like you, you’re gonna feel slimy and gross if you’re trying to sell somebody something that you don’t think is as valuable. But if you’re just, if you’re just selling something just to make money, just because you need to pay your bills and you don’t really feel passionate about it and you don’t really feel like you can get them the results that you’re promising, then you’re going to feel slimy and gross every time you try to sell that because that’s not the way that you should do business. That’s not the way that anyone should do business. So just being really confident about what you’re offering goes a long way. And then being, again, being prepared. Like I’m weird in that I’m a really creative person and I do the design, but I’m also a very practical and analytically minded as well, and I want to plan out everything and I want to be super prepared. I think part of it comes from being in debate in high school, too. Like I anticipate every argument that I’m going to get before I ever talked to somebody and I know exactly how I’m going to respond. And yeah, that’s cheesy and it’s not necessary, but it does make you feel more confident when you’re talking to someone and it makes you feel like you’re doing everything that you can to not feel gross.

 

Talking about sales specifically and getting on a sales call with somebody is scary for a lot of people. So just practice. It’s something that you can do that’s super easy. Like I’m trying to think what I did at the very, when I very first started doing it. Like I would say, practice on your friends and family. That’s a little hard if they don’t really fit into your ideal client. But something that’s really fun that you can do is to offer like, not necessarily a free session but like an assessment where whatever it is your thing. Like for my thing, I did assessments and they were called like what message is your brand sending? Where I would go onto their website and look at their stuff and say, okay, here’s who it looks like you’re talking to. Here’s the message that I’m getting from it. Is that really the message that you want to be sending? Hopefully it is. Usually it wasn’t. So then you’re giving them value straight off the bat, but then just practice taking those free calls and transitioning that into a sales situation at the end. And the best way to do that is to not think of it as sales, but you already know what their problem is and you’re just offering a solution. And that’s really the end goal is – to not sell them anything. It’s to offer something that solves their problem. That’s, that’s what it’s really about.

 

So if you want to just practice, you know, without high pressure situation, do something where they’re getting a shit ton of value immediately so that you’re not going to feel bad if you do something silly at the end. But just practice. Practice, practice makes perfect. Like that’s the best way to do it.

 

And again, the same thing I said beforehand, like being confident in your offer, but also setting up expectations for how everything is going to work. Like if you’re getting on a call with somebody and you know, it’s going to be a sales call, then set up the expectation at the beginning, like get on the phone and say, Hey, let’s talk through kind of what your needs are and then see what are my like, what, how does working with me, what would that look like? And then at the end we can decide if we would be a good fit or not. Set up the expectation at the beginning that this is exactly what this is. They know what’s coming and if they don’t want to hear it, that’s okay, too.

 

Another thing that I like to do is to prequalify people before I ever get them on the phone. So I have a form on my website that if they’re interested in working with me, you have to fill out the form so that I know, you know, on a core level we’re a good fit in the first place so we don’t waste anyone’s time. But it also asks questions like, have you already looked at the sales page and have you already looked at the pricing?

 

That’s another thing you can do is always list your prices on the website upfront. So nobody’s ever surprised by what you’re doing. And again, talking to that exact right person. Then when you get on a sales call, it’s really more a matter of logistics. They already know about you, they already know about everything that you’re doing, so it’s not scary and they know that they know what’s coming. They know that you’re gonna offer them something and they’re just going to have to decide if it’s a good fit for them or if it’s not.

 

And then just being detached from that result on an emotional level where if they say no, that doesn’t mean that you’re bad at what you do. That means it’s not a good fit for them at the right time. And that’s okay.

 

But going back to the beginning though, like it’s, it’s totally unnecessary to waste your time on something that you can be working towards and being paralyzed by fear is not going to get you where you want to be. So just taking those actions to correct it and get where you want to be. Even if it’s baby steps, just do it. Like just freaking do it and you’ll be so much happier in the end.

 

That’s what I got for today. I stumbled through a little bit of that. But again it doesn’t matter. I think you get the point if you don’t get the point, you’re probably not my ideal client anyway.

 

“I think some fear is putting my thing out there and having people who knew me when and try to take me down a peg or joke about how I shouldn’t be doing the thing.” Okay. So that’s a good point too. So she’s talking about people that she already knows and I totally get that. I have people that are on my Facebook lists and stuff like that that I went to high school with and like they’re gonna think I’m stupid for doing this stuff. And who does she think she is trying to do whatever type. And again, that’s, it’s totally valid. I’d realizing that all of this stuff are our natural human emotions is kind of the first step to figuring out how to get over it. Just realizing that you are not the only person that has ever thought that goes a long way. At least it does for me. Like okay, it’s normal to feel like this. What can I do to get past this?

 

So some of the things that I did was I changed my privacy settings on my Facebook and I have a setting where everybody that I know, like from my real life, you know, like my, my close friends and like acquaintances that don’t have anything to do with my business. I have them on a separate list and when I share things I choose to, am I sharing it with those people or am I sharing it with other people? And it eliminates some of that stuff for sure.

 

But at the same time it comes down to just being confident in whatever it is that you’re offering and you have to be willing to just own it and own what you’re doing. And if you know that it’s the right path for you and it’s truly what you’re supposed to be doing and what you’re meant to do, then if they don’t agree, then they’re probably not a good person to have in your life anyway. Honestly. And I know that gets really hard when it’s like close family or close friends and they just don’t get it. I know that that can be much more difficult to deal with for sure, but maybe it, and if it is somebody like that, maybe it comes down to, you know, I feel really strongly that this is what I’m supposed to be doing. If you don’t agree, that’s okay. But maybe let’s just keep those parts of our lives separate. And maybe we just don’t talk about those type of things when we’re hanging out together. And that’s okay. It’s okay. It’s good to set those boundaries if you need to set those boundaries.

 

And there are plenty of people in my life that when I say what I’m doing or I say, you know, I have an online business and they’re like, yeah, okay, whatever. That’s not going to work. You’re just going to have to go back to your regular job. And like you just, it’s about choosing to not be surrounded by that type of negative energy that doesn’t serve you and it doesn’t help you get where you need to be. So if you can, just not hanging out with that person or not be around that person, that’s the best option. If it’s somebody that you can’t do that with, then just setting up those boundaries and just, and I realized that’s a hard conversation to have, but it’s an important one to have. It’s really important to not let other people suck that energy out of you or you’re not, you’re never going to get where you want to be and you’re going to prove them right. If you, if you listen to them and you let them bring you down, then you’re just going to prove them right. So setting up boundaries is super, super important. It’s very important, especially with the people that are closest to you. If they don’t, if they don’t get it and if they’re not supportive and it’s hard but it’s worth it.

 

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, overcoming fear, how to stop doing things I hate in my business

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Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

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Ep 5: Hilariously incorrect copywriting advice with Rose Womelsdorf

Ep 5: Hilariously incorrect copywriting advice with Rose Womelsdorf

by | Jun 18, 2018 | Brand Strategy, Guest Experts, Podcast

Ep 5: Hilariously incorrect copywriting advice with Rose Womelsdorf

Rose Womelsdorf is the Writin’ Lady-in-Chief over at Rosie the Writerer where she kicks some serious copywriting ass + BONUS – she’s hilarious.

She’s sharing her hilariously incorrect copywriting advice, “The Definitive Guide on How to Write Good” in our session and does not disappoint.

Resources mentioned in this episode:

Rose’s website: https://rosiethewriterer.com

Take the brand archetype quiz: https://brooke-logan.com/quiz/

Don’t forget to SUBSCRIBE and leave a REVIEW

Have you subscribed yet?! I’m adding new episodes EVERY SINGLE DAY and trust me when I say you don’t wanna’ miss out! Click here to subscribe on Apple Podcasts or on Spotify!

If you loved it, please consider sharing the episode with a friend or give us a 5 star review! Reviews make it so much easier for other badasses like you to find the show. On Apple, just select “Ratings and Reviews” and “Write a Review”, and tell me whatcha loved the most. On Spotify (you gotta’ do it on your phone) it’s right under the title. Please and thank you!

Not a great listener? No worries.

Here’s a transcript of the episode

Brooke Logan:

We are live for a #SpotlightSunday! Our very first one with Rosie the Writerer.

 

Rose Womelsdorf:

Yeah!!!

 

Brooke Logan:

Which is such a fun name, by the way. We’re going to be talking about some awesome copywriting, fun stuff today. So first things first, let’s have Rose introduce herself and tell us a little bit about her business.

 

Rose Womelsdorf:

So my name is Rose. My last name is Womelsdorf, which sounds like a Harry Potter character or something, so I had to find like a stickier business name. Something that would stick in people’s minds a little better. I’m a real fan of puns, so here we are. My business is copywriting. I love, love, love bringing personality-packed fun stuff to brand messaging in general. Just because I, at my core, I’m a lighthearted entertainer kind of person. I was speaking with a friend a couple of months ago and she was like, who are your ideal clients? And I was like, I dunno, people like this [air dancing].

 

That’s what I resonate with and that’s where I’m coming from. I guess if you want to go into like my bigger why, providing for my family is important to me. And having the flexibility to spend time with family is really important to me. So I’ve got the whole like big picture thing. I got the funny stuff over here and then I’m heart driven, heart centered. I know that’s a really popular cliche, but anyway. But anyway, that’s a little bit about me. And then today we’re gonna talk a little bit about a pricing page that I literally looked for on Upwork today because nobody submitted copy to be critiqued or to be polished rather. So we’re going to be looking at that and then we’re just going to rattle off a couple of writing tips. So if Brooke, if you wouldn’t mind, grabbing that page that I found. Cool. Okay.

 

Brooke Logan:

Can you see it? Can I?

 

Rose Womelsdorf:

I can’t see, but I’m gonna just trust that it’s happening.

 

Brooke Logan:

If anybody’s watching, can somebody comment? It looks like somebody was a second ago, but I see it pulled up on Facebook, so we’ll go with it. Let me just say this, sorry to do this video on Father’s Day. I totally didn’t realize that it was Father’s Day when I did this. Watch the replay and if you have questions for myself or Rose, put them in there later, but I think it’s there.

 

Rose Womelsdorf:

Yeah. As you might be able to see, this is pretty bare bones. It’s literally just a website. It says, congratulations, you’re approved and it’s a pricing table. For some context, this I stumbled upon because I was like, oh crap, last minute, we need to find some copy to polish, so I took to Upwork and I found this listing that was just like, I need help with my pricing page. And that’s literally all it said. And I was like, oh, this ought to be good. There are a couple of things that jump out at me right away about this. First of all, uh, consider a different headline, maybe. Congratulations, you’re approved makes me think of junk mail and I don’t know if that’s the association they want to go with there. Might be obvious, but just think about the associations that your headlines can bring to the copy. You want to steer clear of, I mean, hey, maybe they really want to draw in the budget people, but like…

 

Brooke Logan:

Usually that’s not the goal!

 

Rose Womelsdorf:

The other associations that your copy might have in people’s minds. Next, there’s some wonkiness going on with the pricing table. I dunno if you can see down in the lower left hand or rather, just one of the fields that says access to a private members only Facebook page. I don’t know if it did it on your page or on your web browser, rather. But on mine, “page” is on a different line and so it’s, is it on? Yup. That messes up the alignment with the rest of the table. You can see that the little check marks line up and then they don’t, and then they’re kind of like halfway though.

 

Brooke Logan:

Design is important!

 

Rose Womelsdorf:

If you’re constrained by design, it’s always better to use less words, too. Well, as a rule it’s better to use less words to say what you need to say, but especially in cases like this where it’s like, yeah. Anyway. Just a quick fix there. Next, I would say get some testimonials on this page. And that feeds into my next point. This pricing page ideally should have certain elements of a sales page to it. Right now it’s literally just prices and features and that’s it. And little check marks. We want to think of this as part of the sales funnel. You don’t want your prospect get all the way to the pricing page and then say to themselves, Oh gee, I have a question about what is one feature is and click their merry way off to the FAQ page.

 

They’re like this close to buying in at this point. So you want to – even if you do it elsewhere on your site or if you had a different sales page – well I don’t know. Just treat it more like a sales page, I would say to this person. Make it easy for the prospect to buy in right then and there and make it a no brainer. And it doesn’t matter if you’ve already done this elsewhere on the site. It’s always better to revisit rather than have your prospect wandering off. So yeah, that’s my quick thing. I actually submitted it as a proposal to the client. I was like, Hi Joe, here are my thoughts. Give me a call if you need more help. Just cause I was like, well, I’m already taking notes for this for myself. Like, good luck.

 

And then next, I just want to go over – we’re just basically recycling this piece that I wrote for a friend, this copywriting thing. I’ve phrased these as jokes. “The Definitive Guide on How to Write Good.” The first thing is grammar is king. Even if it’s stifles the flow of your piece. You know, has to be perfect. Obviously that’s not true. I mean, you want your grammar to be right. You want your words to make sense in the order that they’re in. But if you have to use sentence fragments or casual language, it’s always better that there is a story that comes across and that there’s a flow to it rather than it just be like all your ducks in a row.

 

Next I put, what did I write? Oh, make it relatable. Lots of cliches. People like what they like. I mean that’s – obviously you want to make it relatable, but you don’t want to repeat the same thing that everybody’s heard. Try to strike a balance between making things relatable and then also making things fresh. I used the word heart centered on myself earlier, but obviously, if you’re going along in your market research and you see heart-centered is on like seventy bajillion other people’s pages, you might not want to use that exact same phrase over and over. Maybe use a different one?

 

The next tip I put is, Oh, use the most words possible. It’s just like eating cake. 17 slices is better than one. So that came into play even here with this guy’s pricing page. You don’t want your copy to look un-graceful with lots of words, but then also economy is better. I’m babbling on here with this live. I’m more to the point when I’m writing. But seriously…

 

Brooke Logan:

I’m the same way. I can write things so much better than I can say them. I need to think out what I’m going to say before.

 

Rose Womelsdorf:

I know. It’s like the eternal struggle. I feel so, like the opposite of graceful.

 

Brooke Logan:

No, what you’re doing awesome! I love it!

 

Rose Womelsdorf:

Oh, yay! So what was my next little joke point? Oh, it’s write sporadically because inspiration strikes infrequently so you’re just torturing yourself for no reason. So you want to get into a practice of just writing every day. If you want to be better at writing. Otherwise you should outsource your copy to me! No, but seriously, if you want to write, just get in the habit of writing regularly because it’s not like you’re gonna run out of ideas if you write every day. You know what I mean? It’s like more will cause the ball to roll down the hill.

 

Next, never show your writing to other people. Getting feedback from other humans – or worse, other writers – is terrifying and unpleasant. That’s obviously a joke. You want to bounce off of your community when you can.

 

Oh, this was a good one. Edit while writing. Keep your finished product in mind at all times and edit mercilessly. So you do want to produce a nicely edited piece at the end of it, but you don’t want to self edit so much that you don’t get your message out.

 

And there was another good gem in here. If you find yourself using words or phrases that are common, take this opportunity to replace them with fancier words to impress the reader. It’s part of my editing process – lying in this joke article. You’re going to want to edit at the end, but just make it plain and straightforward.

 

Brooke Logan:

Yeah, I know I have problems with that a lot of the time. I’ll want it to be perfect from the very beginning. So I either don’t do it at all or procrastinate forever and – the best way I’ve learned to do it, and you tell me if this is totally wrong or not, but write a shitty first draft is my go to thing. Just get it out. And then figure it out.

 

Rose Womelsdorf:

There is a person, Jacq Fisch, she hashtags #shittyfirstdrafts on Instagram. Yeah. So yeah, no, totally. Because it can be paralyzing otherwise. And I as a perfectionist myself, it can get a little intense, you know? Just let it go, let it go, let it go.

 

It’s better to have a shitty first draft or a shitty rough draft or a shitty second draft or a shitty third draft, than nothing. Because ultimately through iteration is how you grow.

 

Brooke Logan:

It’s like you get more clear as you keep going.

 

Rose Womelsdorf:

Yes, exactly. My last joke tip is avoid reading. Reserve your limited mental energy for writing. That’s not true.

 

Brooke Logan:

If you’re just now watching, these are all joke tips.

 

Rose Womelsdorf:

Yes, they’re all jokes, they’re jokes, they’re not real. They’re for John Buchan‘s, he’s got a humor copywriting zine that he’s working on so I wrote up a guide for how to write, but it’s just all wrong. Yeah, so you should definitely read widely if you want to become a better writer. I don’t know if you can tell, I’ve got like books on books, on books behind me by the shelf. Watching Beauty and the Beast as a little kid, I was just like, ah, If only I had a library or like that. You know, forget the prince and the castle, I’ll take that library. But yeah, reading can only help your writing and that puts us at 13 minutes of me chatting away.

 

Brooke Logan:

That’s perfect. Nobody wants to watch super long videos anyway. That’s one of the things I talk about a lot with branding. It’s better to be like super clear and get your message across than to ramble on. And I think you’ve covered a lot of that same exact stuff with copywriting because it’s just as important there. Get your point across concisely and clearly and you don’t need anything more. I love it.

 

Rose Womelsdorf:

Thanks for having me!

 

Brooke Logan:

Yes! Thanks. Thank you so much. If you guys do need help copyrighting – for real – you should definitely check out Rose’s website because it’s hilarious. It’s awesome. So next #SpotlightSunday next week – I forget who it is – somebody awesome, I’m sure. And we will talk again soon. You guys have a good rest of your Sunday. Happy Father’s Day to any fathers and see you later, Rose! Thank you so much!

 

Rose Womelsdorf:

Bye Brooke!

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, copywriting, how to write copy, how to write good copy, what to write on my website, what do I say on my website, how to be a better writer, how to get better at copywriting

Love it? Share it with your friends!

Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

Follow me on instagram

Can’t get enough of  this stuff?!

Check out a few more blog posts

Come stalk me on

 instagram

Ep 6: How to make sure people respect your time and understand your value

Ep 6: How to make sure people respect your time and understand your value

by | Jun 22, 2018 | Boss Mindset, Brand Strategy, Podcast

Ep 6: How to make sure people respect your time and understand your value

Let’s talk BOUNDARIES.

Like, how to say no to people when you *really* don’t want to do something, WHY that strengthens your brand, and what boundaries you should put in place for your biz.

Resources mentioned in this episode:

The application form on my website: https://brooke-logan.com/brand-boldly/

Don’t forget to SUBSCRIBE and leave a REVIEW

Have you subscribed yet?! I’m adding new episodes EVERY SINGLE DAY and trust me when I say you don’t wanna’ miss out! Click here to subscribe on Apple Podcasts or on Spotify!

If you loved it, please consider sharing the episode with a friend or give us a 5 star review! Reviews make it so much easier for other badasses like you to find the show. On Apple, just select “Ratings and Reviews” and “Write a Review”, and tell me whatcha loved the most. On Spotify (you gotta’ do it on your phone) it’s right under the title. Please and thank you!

Not a great listener? No worries.

Here’s a transcript of the episode

 Hey everyone, I am here and I want to talk today about boundaries. 

 

I really wanted to talk about this today because I keep hearing it around the Internet a lot and I even still have some issues with this stuff myself. So let’s talk for a second about why boundaries are important. Number one reason being so you don’t want to stab people. So you don’t hate everyone and hate your life because really that’s like the reason that we start our own businesses, right? Is to be able to do what we want to do and be happy doing our own thing. When other people interfere with that and like suck the energy out of what you’re doing and just make it not fun. That sucks, right? So we want to avoid that. The way that we avoid things like that are putting firm boundaries in place.

 

The things that I’m talking about are when you don’t have boundaries in place, you might get people that like don’t respect your time. So I actually had, this is the first time this has happened in a really long time to me, but I actually had this week, someone not show up for a call that they booked, which infuriates the piss out of me. It makes me so mad when people don’t respect my time. And that’s one of my really strong boundaries that I try to enforce. And the way that I do that and the way that you can do that is to set expectations. But the way, but the way that you can set up boundaries, and the way that I have attempted to, is make it so that only the right people can even get on a call with you in the first place. So if you’ve noticed, if you’ve been on my website, if you are interested in working with me, you have to fill out an application and then you get a link to book onto my calendar. And it’s like that for a reason. Not only does it pre qualify and make sure we’re a good fit, but it shows me that you are like actually invested in, you know, just your time. Like you’re setting up the expectation that this is something that you want to do and you’re not going to waste my time. And for me, if you can’t take the time to fill out a form to book a call, then we’re probably not a very good fit to work together anyway.

 

So that’s just one of the ways that you can set up boundaries. Now, like I said this week, somebody still filled out the form and then still didn’t show up. So obviously people are going to get through. But it’s really, really important to set those up and in the beginning of your business, especially when you’re first starting out because you want to try to avoid as much of that as possible.

 

It’s really important to set those up at the beginning of your business because if you wait until later, if you wait until people have already started taking advantage of you, it’s much harder to set them up after the fact. People have already kind of gotten that expectation in their head, even if like if they’re an existing client. But it’s really an important too just for your mental space, you know, like setting firm boundaries for what you will and you will not tolerate in your business.

 

So some of the other things that you might consider for boundaries are obviously your time is the most valuable asset that you have. Whatever the money that you’re making is important, but it’s not based on your time, you’re, you charge your money based on your value. The value that you’re giving to your clients. So your time is the most precious thing that you have. So anything you can do boundary wise to protect that is awesome.

 

Schedule. Like even if you don’t have an application form, even just having a calendar to let people book a call with you instead of you just throw on your, your phone number on the website for anybody who wants to talk to you, that’s not an efficient use of your time.

 

Ways that you can do that are putting it on even on a sales page or like your page on your website that talks about your program. You don’t want to go into too much detail there, but you know, they’re really effective if you have a section that’s like, what can you expect or how do I know if this is for me? That’s an awesome place for, for things like that. If you are 100% committed and you trust yourself and you’re going to take responsibility for your actions and your results.

So like for me, with my clients, I have absolutely no control over one person’s success or failure. It’s totally up to them. Like as a, as their mentor, coach, strategist, whatever you wanna call it. I like strategist because it doesn’t sound as woo-woo-y, but it’s essentially a coach. I have no control over whether or not they do anything, but it’s my job to help them and guide them and give them every single tool they could possibly need to get where they want to go and encourage and support and just be there and, you know, create a space for them to do what they want to do. But at the end of the day, I have no control over it. So making sure and setting up those boundaries at the very beginning and making it very clear what it is that I actually do and what it is that you actually do and what each of us are responsible for is super, super important to not only like keep everybody happy and not cause any problems, but also to just like set up that relationship from the start with you being like in that position of expert, like I am the leader. This is the journey that we’re taking. I’m the guide. Whereas if you don’t have any kind of boundaries like that and you’re just like, yeah, well we’ll just do whatever you want. That’s, that’s not really, not really helping them. Like in that sounds kind of counterintuitive almost like – don’t do what they say. Don’t do what they want. But that’s not it at all. It’s more like setting up the expectation for how things are going to work so that they can get the most out of the experience working with you.

 

So we’ve talked about money, we’ve talked about time. So maybe it’s just like you’ve had trouble with people still just not respecting your time. There are just lots of different ways people can be disrespectful of your time. I talked specifically about like booking calls and not showing up.

 

Like I said at the beginning, time is your most important asset that you have. So maybe it’s that they don’t show up for a call, so you want to put those boundaries in place for how to actually get on a call with you. But maybe they always show up late or they are showing up on time, but they’re not prepared. All of that stuff is super important to address beforehand. 

 

The next thing I like to do is an orientation packet or a welcome packet or whatever you want to call it is one of my favorite things about my program. It was so fun for me to make and it’s so cool. And it talks about like super practical things like that you should do like clear out any other courses that you’re already working on. So you can focus on this and you know, block off your calendar for certain times that you’re going to work on certain things so you can be efficient and actually get shit done. But it also has a lot of stuff in there about setting up those boundaries and like what is expected of you and what is expected of me. And it’s in the contract. Yes. And hopefully everybody reads the contract. I always read everything. But just in case it’s in there again and it says things like, it’s your responsibility to show up and be prepared with questions.

 

So that’s the point of these boundaries and these practical things, but you want to also like keep people excited and you want to phrase these boundaries in a way that actually makes them excited about them. That can be a little bit tricky. One of the ways you can do that is just how you word things. So you don’t want to be like, okay, this is all up to you. You got to do the notes, I’m just going to be here. Make it very clear the things that you as a coach, strategist, business owner, landscaper or whatever it is, whatever your business is, make it very clear what your responsibility is also. So if I say something in there like, it’s your job to show up and be prepared with questions. It’s my job to show up and guide the conversation and make sure that the questions that you have prepared and make sure we’re on the right track. And it’s my responsibility to say something if I feel like we’re getting way off track and you know, put myself in the position of “leader” and say, okay, well do you really feel like this path is going to help you get to your goal faster? Or is that just like Shiny Object Syndrome over there?

 

That’s the second side of boundaries – is you have to be able to back up what you’re, what you’re saying. You can’t just say, you’re going to do this and you’re going to do this and I’m going to do this and then not actually do it. So you have to practice what you preach, basically. You have to be the expert. You have to embody that with everything that you’re doing.

 

You can’t be afraid and you can’t shy away, not just from confrontation. Hopefully you won’t have any confrontation. Honestly, I haven’t had a lot. Setting all this up beforehand helps eliminate some of that, a lot of that stuff, most of that stuff. And you’re only attracting the people, the right people in the first place. So that really eliminates all of that. But sometimes it doesn’t. And you have to be willing to step up and practice what you preach again and really own what you’re talking about and have those hard conversations if you need to have them. And that doesn’t mean you have to be a dick about it. That doesn’t mean you have to do anything that makes you feel gross or mean. But it does mean that you have to, you know, trust yourself and make sure that what you’re doing really aligns with your goals and your business and make sure that you are able to give your clients whatever it is that you promise them.

 

So if they’re doing something that doesn’t feel right or it doesn’t really align with their goal or your goal, you have to step up and you have to say it. That’s your job as their leader, mentor, service provider, whatever, whatever your business is, it doesn’t really matter. This applies to literally any business ever. 

 

When we’re setting up these boundaries, you have to back up what you’re saying and you have to be willing to like step up and have that conversation. Setting the expectation beforehand eliminates that. But if not, there’s always a way to have those conversations and do that in a way that is respectful and, and nice, but still like firm and getting your point across.

 

I feel like there’s a misconception sometimes that people think that, like the customer is always right and it’s not your job and it’s not your place to do something that they don’t want to do. But especially in my industry, and I know a lot of the people in this group and in your industry too, that’s just not the case. That’s not true. People might think they know what they need and they might think they know what they want. But that’s definitely not always true. And it takes a little bit of reeducation. Again, gracefully, nicely. It takes a little bit of reeducation though and teaching them what is actually best for them and why and making them understand that. But like the customer is not always right. That is for damn sure. They’re not always right. Even if they think they are. Sometimes they are, hopefully they have a good idea of what they’re doing if they’re in business, but if they’re not, it is your job to step up and give them direction and guide them and people actually want direction and they want you to guide them.

 

That’s why they come to you in the first place because they don’t know what the eff they’re doing. Like if they didn’t need your help, they wouldn’t come to you in the first place. So if you’re worried about that, that’s where you just have to take your brain back and kind of rewire your brain to think like if they came to you, it’s because they need you.

 

If they came to you, it’s because they need you. And because they value your expertise and they want your help. So freaking give it to them, give them your help, they’re asking for it. They want that guidance. They just might not think that they do. And it might be a little bit hard, but at the end of the day, that’s really the difference between an expert and a service provider.

 

So obviously we want to be an expert at our thing and we want people to see us as an expert and we want people to value our work and think that what we’re doing is helping them. That’s really the difference. A service provider does what you tell them. Like let’s say when I first started out, I had my graphic design degree. I was a service provider. And I was freaking miserable. It was terrible because I had no boundaries and everybody was just awful all the time. But anyway. A service provider is like someone you go to, like in design industry, what’s like Fiverr or Upwork or something like that. It’s like, I need this, here’s this person, you go do it and then give it back to you.

 

Whereas an expert, like a brand strategist or a even even a graphic designer that has specialized in your specific thing, will tell you if you say, I want this. And they’re like, Eh, if your target audience is this, that’s really not a good idea and that’s really not going to resonate with your people and that’s not going to help you get where you want to go. That’s the type of person you want. And that’s the type of person you need working with you. And at least in my experience when I have done that, and when I have stepped up and said that, people respect the hell out of that. Like they want to know. They don’t know what they don’t know. So just putting yourself in that position of being the expert and giving them the information that they need, even if they don’t know they need it, ups your values so much. Like it makes you more valuable to them, but you have to step up and you have to say it and you have to have the courage to do that.

 

So just keeping that in mind. We want to be an expert. We want to not be just a service provider and we want to give the most value possible and we want them to get the most out of whatever it is that you’re trying to help them do. You want them to get results. Obviously. If you don’t, then leave the group. But you want them to get results and that’s the best way to do it.

 

I will talk to you guys soon. Have a good night!

 

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Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

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Ep 7: The importance of telling your story with Tanya Schofield

Ep 7: The importance of telling your story with Tanya Schofield

by | Jun 25, 2018 | Brand Strategy, Guest Experts, Podcast

Ep 7: The importance of telling your story with Tanya Schofield

Tanya Schofield is an author on a mission to bring some love back to the idea of just telling a story.

Stories are everywhere, from website copy to airport novels, but good ones? Real ones, ones that ring true? That’s the scarcity she’s going to address in this interview.

We’ll be talking about writing stories without baggage, writing to figure out what we’re thinking, and the danger of SHOULD.

Resources mentioned in this episode:

More info about the Melody’s Song trilogy on Tanya’s website: https://www.tanyaschofield.com

Brooke’s archetype quiz: https://brooke-logan.com/quiz/

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Here’s a transcript of the episode

Brooke Logan:

Hello everyone! We are here for #SpotlightSunday with Tanya and her awesome cat ear headphones. They’re super cool. Tanya is amazing and we will just go ahead and get started. I don’t need her to say her name cause I already said it and it’s at the bottom of the screen.

 

Tanya Schofield:

But that’s the one I knew!

 

Brooke Logan:

Well you can say your last name. I didn’t say that. I didn’t spoil that surprise.

 

Tanya Schofield:

Nobody’s ever seen it before.

 

Brooke Logan:

If you can just tell us a little bit about you and your business and why you started it and all of those amazing details?

 

Tanya Schofield:

I can do it! Hi, my name is Tanya Schofield. You’ve seen me lurking around. I, once upon a time, in January, I achieved my lifelong dream of becoming a published author. I wrote a book – it’s right here. Oh look, it’s in print and everything. And when I did, I got invited into some of these official writer Facebook groups and realize that writing is a business. It’s all marketing and demographics and nobody was writing stories that they care about anymore and it broke my heart. And then I got super passionate. I mean, I’m passionate about storytelling anyway, but I got really passionate. So that’s why I started Draftcrafting. Which is all about crafting a draft. It’s writing a story and not thinking about an agent or a publisher or the cover or any of the other stuff that doesn’t matter. It’s getting a draft out. It’s telling the story. So that’s what I do. I call myself a writing adventure guide and I help fiction writers write, instead of worry about if they’re doing it right or not.

 

Brooke Logan:

Cool. Okay. What do you actually go through with your clients? What do you help them with? How do you help them write?

 

Tanya Schofield:

Well with the gigantic package – which is a 10 week, we’re going to knock out a rough draft of a novel – we first go over the idea and look at where they are, what their progress is already. Because a lot of writers have what they think are fully developed and ideas and kind of aren’t. So we talk about what they need and move on to the different elements – plot and characters and the world and the setting in which is how it all overlays on top of each other to make something really engaging. But it’s super not perfectionist. Most of my job is telling them to stop worrying about the little shit / stuff.

 

Brooke Logan:

You’re good. You’re good. You can say whatever you want.

 

Tanya Schofield:

And just getting them to get the ideas down. Because the first draft is no place for end game anxiety. But readers won’t like it if I say that! Well, you’re the only reader right now, so stop.

 

Brooke Logan:

Cool. Okay. Okay. So how do you feel like branding has helped her business?

 

Tanya Schofield:

Branding, as soon as I took your quiz I was like, oh, regular guy or Gal. It’s so me. There’s just not a more regular gal in the world because – well, it gave me a lot of clarity. First of all. For me and my clients. First it let me figure out that I’m not one of those teachers in a business suit who’s going to tell you how to do stuff. That’s not who I am. I’m still doing this. I’m writing every single day. I currently have four novels going that I’m writing.

 

Brooke Logan:

Wow!! Multitasker!

 

Tanya Schofield:

So when people are like, oh I have this idea and I’m stuck, I don’t know what that’s like objectively because it happened when I was kid, I know it because it happened yesterday. And can actually help them work through it. From a design standpoint, my two personas as it were, my tanyaschofield.com, which is my author site slash page slash me has very similar elements and just slightly different colors than my Draftcrafting logo and things like that. Because I feel like you can’t have one without the other. I wouldn’t have started Draftcrafting if I hadn’t gotten published. And I feel I’d have less credibility as a writing coach if I wasn’t a published author.

 

Brooke Logan:

It definitely helps you out.

 

Tanya Schofield:

It really does. And the focus is, and it’s kind of my motto, I solemnly swear I am up to no should.

 

Brooke Lawson:

I actually just thinking about you earlier today when I was redoing some of my quiz stuff and I was on the Harry Potter section. It reminded me of that. That’s on every single one of your website pages I think, isn’t it?

 

Tanya Schofield:

It is. It’s the bottom. Because should is a creativity killer in every aspect of writing. Whether you’re writing your website copy or an email or a novel or short story. If you worry about the way you should do it, you won’t do anything. Done is better than perfect. You can work with a sandbox full of crap, but you can’t make something out of nothing.

 

Brooke Logan:

That is so true. That’s kind of what you wanted to teach us today, right? About the dangers of should?

 

Tanya Schofield:

That is one of two things. Because I’m equally passionate. I’m super passionate about not doing what you should do. I think I read somewhere that if you’re going to a professional interview, you totally should not wear LED cat your headphones when you’re doing the interview.

 

Brooke Logan:

But they’re so cool!

 

Tanya Schofield:

Exactly. They’re very neat. It’s my favorite Christmas present ever. And the sound quality’s amazing. Why wouldn’t I use them? But the problem is –should

 

is what other people think. And in anything that you’re doing, if you’re doing it for other people, then you’re doing it for the wrong reasons. I kind of feel like if it doesn’t bring you joy, why are you doing it? I didn’t become a writing guide because I hate writing and because I don’t want to help people. I do. Now, I became a car insurance claims representative because it’s what I should do. I should get the job with the small British Gecko and the benefits and do the thing. And yeah, I was good at it, but I was miserable because it’s not what I wanted to do. It was what I should do.

 

And when I kind of threw that away and was like, no, I don’t want to do what I should do. I got much happier. And much more published. When I talk to clients when they’re stuck, they’re like, well, I have this great idea for a story, but it’s already been done or so and so told me that it’s too much like this other thing, so I shouldn’t even write it. Well, no, that’s not how it works. You write it and then you make it different. But you can’t be paralyzed by other people’s thoughts. Especially, half the danger of should is because it’s not somebody’s actually telling you you shouldn’t do it. It’s you thinking, oh, I shouldn’t do that because they’re going to think this. Well, now you have no data at all or censoring yourself based on what you think people might say. And that’s a gigantic waste of time.

 

Brooke Logan:

Yes. Yes it is.

 

Tanya Schofield:

But then it ties, and that also ties into my biggest passion of all – is storytelling. And the importance of stories. And the fact that that’s what makes us human. Think about it. Novels and screenplays and the news and advertising and religion and history and science. It’s all us just telling each other stories about what happened or what is happening or what could happen. People don’t connect to other people. I could see you in the grocery store and not feel a connection. But if you dropped the milk and made a mess, I’m like, Oh, I’m a klutz, too. I’ll help clean it up. And now we have a connection and we have a shared story. And that’s how things grow. Humanity is about connections through story. And that’s why certain copy on websites and stuff, if they’re using all the right buzz words and Google is paying attention to them, well that’s great, but where’s the story? Because Google ain’t buying your stuff, I am. So if you’re not talking to me, then why should I stay there?

 

Brooke Logan:

Exactly. That’s so true. And I love that dropping the milk. That’s such a good way to get your point across. That’s awesome.

 

Tanya Schofield:

Look, I’m awkward, too.

 

Brooke Logan:

That would be me dropping something in the grocery store.

 

Tanya Schofield:

Simon Sinek, I’m probably pronouncing that wrong, but he’s the guy who wrote Leaders Eat Last, he has the golden circle. He says that people don’t buy what you do. They buy why you do it. It’s exactly the same thing in fiction writing, in blog writing, in copywriting, in everything. Because everything is a story. Whether you’re trying to get somebody to buy a handbag or you’re trying to get them to buy your novel. People look for themselves in other people’s stories. They find that mirror and if they see themselves then they’re going to buy. Then they’re going to be in there. That’s why representation is so important. And since my specialty is fiction, I of course want all the stories. I want there to be so many stories that everybody has hundreds of mirrors to find themselves in. And because the industry is really leaning towards this formula novel – get it out quick you can get the money and then make the next one and make the more money – I prefer a more authentic approach and that’s what I hope to do with my business.

 

Brooke Logan:

And you do such a good job of it, too. Let me share my screen and we can look at Tanya’s website.

 

Tanya Schofield:

So much fun.

 

Brooke Logan:

I love how you do such a great job of capturing your archetype one, but just your voice on the page. I’ve talked to a million times, so I know. But just reading this and then talking to you, it’s like, it’s you. This is you on a website. All of it. All of the gifs and everything and where’s this one?

 

Tanya Schofield:

I do regret that I can’t speak in gif.

 

Brooke Logan:

Yeah. That would be cool. But no, this is the exact perfect thing to do on a website. Honestly. Everybody should go through and read this page. too. Even if you’re not a writer. Just because it’s such a great example of getting that personality into the copy and still getting your point across. And, like you said a second ago, making those connections. Your ideal clients will connect with this and some people won’t, and that’s okay because they’re not your ideal clients. I’s such a good example. And then we have Bob Ross. Bob is the best. He really is

 

Tanya Schofield:

We don’t make mistakes. We only make happy accidents.

 

Brooke Logan:

Bob Is awesome. Her website is really cool. There’s also, in the event, there’s your three day writing course, we have that pinned. Do you want to talk about that a little bit and, and who it’s for?

 

Tanya Schofield:

That was super fun to create. I really enjoyed that. It takes you through, anyone actually, through the process of writing the story over the course of three days. And this is actually three separate tracks. If you were a writer, I don’t know if you’re on that page, but there’s three different kinds of writers. There’s the eager writer who hasn’t done it before, but really wants to and is super excited about it. There’s the experienced writer who has done it and wants to get that excitement back. Like, oh, this is old hat. I do it everyday, but I still want to be excited about it. And then there’s the extra writer, the extra writer is the one who has 37 works in progress, 50 new ideas and there’s another one in a way and they multiply like triples.

 

I set up three different series to go through the same process, but just geared towards the problems that each of those types of writer would have. In the first one, it goes through what to write about, how to generate an idea, how to get excited about it, and how to play and find something that’s fun. The second one talks about how to plot. How to get from the beginning to the end or how to navigate that middle. And then the last one is how to wrap it up – maybe not neatly – but in a way that you can then work with it later and build something else about it. And of course, it’s all full of gifs and me everywhere you turn.

 

Brooke Logan:

As it should me.

 

Tanya Schofield:

I did that and that was super fun, but I can’t stop creating content.

 

Brooke Logan:

That’s a good problem to have. Let me tell ya.

 

Tanya Schofield:

The other week I took one of the ideas – in the very first email on the how to write a story is about generating ideas. And one of the, I think seven ways, I give you to generate ideas is to use dice. I took that idea and wrote a 40 something page book. It took me, I don’t know, a week and a half and I wrote an entire book of over 40 dice-based generators. How to customize your character, what to have your world be like, everything from hair and eye color to Zodiac sign and Meyers Briggs type indicator and all of this stuff and how to work it into a novel. I wrote that. And it was like, oh, now what do I do I do. Also today, I designed an entire email series to walk people through the generators.

 

Brooke Logan:

Dang, you’re like a content creating machine!

 

Tanya Schofield:

And writing four novels. Don’t forget that I’m doing all of that, too.

 

Brooke Logan:

How fun, how fun. But you can tell you’re like, you’re so passionate about it and it’s so fun and exciting for you. It’s not like, a lot of people are like, oh, I can’t create content. It’s so hard. I hate this. And like, that’s so awesome.

 

Tanya Schofield:

Everything is content if you can tell a story about it. That’s the whole point. One offhand phrase that you may say while you’re writing your copy can launch a huge thing. You know, everything is content because everything is story. That’s what I’m trying to get people to understand.

 

Brooke Logan:

And that’s so true. That’s so true. I love it. That’s awesome. That’s amazing. Do you want to talk any more about your book? Because I know it’s not just one book, right?

 

Tanya Schofield:

Oh no, no.

 

Brooke Logan:

You held it up real quick and then put it right back down.

 

Tanya Schofield:

This is book one in the Melody’s Song trilogy. I am currently, one of the four novels that I’m working on, is book two. I’m doing the edit, my publisher’s edits for book two, that will be released on August 7th. And then book three is slated for the beginning of 2019.

 

Brooke Logan:

That’s so fast, that seems really fast!

 

Tanya Schofield:

Well this because I had the whole story written. That’s another thing I talk about in my course.

 

Brooke Logan:

Just Tell the Damn Story. Write the damn story.

 

Tanya Schofield:

A lot of writers get really worried. They’re like, oh this is too long or oh this is too short. Or oh no publisher is going to get it. I wasn’t worried about that when I was writing Melody’s Song. I was just telling her story. So when it finished, it was way too long for traditional publishing. But I didn’t care. I’m a honey badger. I don’t care. But then I spent a year and I split it up. And Oh look, this story that I wrote kind of suits a trilogy really well. And then half into a bottle of Riesling I saw a Facebook ad for a publisher and got brave. And thus I was published.

 

Brooke Logan:

That’s amazing.

 

Tanya Schofield:

But while I’m doing that, I’m writing a completely new one and editing the one I wrote last November because November is national novel writing month and I do that every year. I write a book every November.

 

Brooke Logan:

Wow!

 

Tanya Schofield:

I’ve done it for 11 years now.

 

Brooke Logan:

That’s so cool. I’m learning about this whole new writers world!

 

Tanya Schofield:

Because stories, man. You just tell stories.

 

Brooke Logan:

Yeah. Well and like you said earlier, it applies to everything in your whole life, not just business and not just fiction writing. Everything.

 

Tanya Schofield:

Everything is a story. And think about the products that you buy or the commercials that you gravitate towards. The ones that we watch on Superbowl Sunday are the ones that tell us a story. And it could be a funny story and it could be a tear jerker story, but we remember them because they’re stories. And that’s was kind of my approach to copy before I found your quiz, before I did the brand, was to tell the story. This is my story. This is what I want. And you helped me narrow it down and get super clear on stuff. But everything is, I’m going to say it a million times. Everything is story.

 

Brooke Logan:

But it’s so true and you gotta say it a million times.

 

Tanya Schofield:

And anyone can tell a story. Anyone.

 

Brooke Logan:

Yeah, that’s something you haven’t really talked about yet. But I’ve heard you say before. People are scared to…

 

Tanya Schofield:

Yeah, everyone’s like, oh I can’t possibly write, or nobody wants to hear my story. There are 7 billion people on this planet. Somebody wants to hear it. I can guarantee. But you don’t have to have a degree in writing or journalism. I don’t. Don’t have degree in journalism. I managed two newspapers for a couple of years because you just figure it out. The words that they are, and like I said before, finished is better than perfect. Even if it’s an imperfect story, even if it’s flawed or missing some pieces, well you can always go back and put those in later. But you have to just take that first step. Do the overused stuff – it was a dark and stormy night. Once upon a time.

 

Brooke Logan:

Just start somewhere.

 

Tanya Schofield:

Just start somewhere. I mean, think about it this way. I saw this in a meme. Whenever you feel bad about your ideas and you don’t think you have anything valuable to say, remember, someone in the meeting said, let’s make a movie with a tornado full of sharks.

 

Brooke Logan:

Oh my gosh, those are so stupid!!! My husband loves them, though.

 

Tanya Schofield:

I’ve seen all of them except the last.

 

Brooke Logan:

They’re so dumb, but he loves them. But you’re right – somebody will love it.

 

Tanya Schofield:

Somebody will love it. You just have to do it and I can help you do it.

 

Brooke Logan:

And you’re so good at it, too.

 

Tanya Schofield:

And you’ll definitely laugh.

 

Brooke Logan:

Yeah, you’ll definitely laugh. And your stuff is cool, too, because you’re the perfect representation of give value first. You can write a whole freaking novel before you ever pay Tanya a penny with her free value. She’s amazing.

 

Tanya Schofield:

It’s my content problem. I just can’t stop making it.

 

Brooke Logan:

I mean that’s a good problem to have. So imagine the value people will get if they do work with you, it’ll blow your mind.

 

Tanya Schofield:

That’s the idea, anyway. Oh my God, I had much fun setting up the 10 week program. There are lessons and there are handouts and there are ctivities and it’s just so much fun. I love doing it.

 

Brooke Logan:

That’s awesome. Well and I’m sure your ideal clients love it, too. So remind me – is it young adult fiction? Is that?

 

Tanya Schofield:

Yes. Well I am genre fluid, thank you very much. I don’t like labels.

 

Brooke Logan:

That is on your website. It is. I remember seeing it because I pointed it out and laughed that it was awesome.

 

Tanya Schofield:

Because it’s genre fluid. This particular trilogy – here, I’m going to show it again because third time’s a charm – this particular trilogy is young adult fantasy. There are some adult themes. Don’t give it to your 12 year old.

 

Brooke Logan:

Disclaimer!

 

Tanya Schofield:

I’ve been told that it’s more geared towards adults who read young adult and there’s a lot of us who read young adult fiction because it’s not as stodgy as grown up fiction.

 

Brooke Logan:

But your packages? And you work with any?

 

Tanya Schofield:

Oh I work with anybody at this point. I don’t know. I feel like the premise is the same, but I prefer fiction because there’s many possibilities. You can tell every truth in the world.

 

Brooke Logan:

Yeah. And like you were saying earlier, a lot of your program is around character and plot and all of those things that, that’s not really a part of nonfiction usually. But you could, yeah?

 

Tanya Schofield:

Well it’s – in what order do you tell people? Like are you Tarantino? Do you bounce all over the book? Or do you tell it in order? And that voice, that thing that is so specific to the author that – thank you for bringing that up – because that’s kind of what I pride myself on. I don’t tell anybody how to do anything. Cause bitch, and I just figured it out. But what I do, is help them find a way that works for them. If they want to write the scenes in order, then I can support them in doing that and tell them how to layer stuff in. If they’re like, only want to write the scenes that they’re inspired to write, we can work with that, too, and we can stitch them together later. It’s whatever works for them.

 

Brooke Logan:

That’s awesome.

 

Tanya Schofield:

Because there’s approximately 400 million books on how you “should” do it. I’ve read approximately 200 million of them and they all say the same thing. You “should” follow this plan or you “should” take these steps. And that may work for the author and it might work for his target audience or her target audience, but my target audience doesn’t really fit a lot of “shoulds”.

 

Brooke Logan:

Yeah and that’s just another parallel. In branding and knowing your ideal clients and knowing your audience and what works for them or not is step one. It’s just like with everything else. Know your audience.

 

Tanya Schofield:

That was actually my hardest step when I was going through and working with you, was defining my ideal client. Because I only knew what they weren’t. But when I talk about characters and I talk about story and everything, finding what doesn’t work is just as important as finding what does because you can use the negative space to shape what’s there. I hear rumors that Edison found a hundred things that didn’t work before he invented the light bulb and it worked out pretty well for him.

 

Brooke Logan:

Pretty well for him, yep. That’s fun. Well that’s so exciting! We’ve talked a ton about really awesome stuff today!

 

Tanya Schofield:

We have! And I know we’re supposed to keep it short, I’m so sorry.

 

Brooke Logan:

No! You’re totally fine. I have them all scheduled for an hour and it’s just kind of – we want valuable information! All of it was super valuable. That’s what we’re going for. That’s awesome. Unless you have anything else to say.

 

Tanya Schofield:

Thank you for watching and not laughing at me too much.

 

Brooke Logan:

No, no. And your awesome headphones are attracting everybody, I’m sure.

 

Tanya Schofield:

Cause they can do all kinds of stuff – there you go, they change colors.

 

Brooke Logan:

Oh awesome. How fun. Well cool. I will put, in the comment section, a link to Tanya’s website and her book if you’re interested in that.

 

Tanya Schofield:

It makes a great gift!

 

Brooke Logan:

Yeah! And if you are a writer, you definitely need to check her out because her free stuff is effing amazing. It’ll blow your mind.

 

Tanya Schofield:

Even if you don’t know if you want to write a story or not, just give it a try. You may find out that you love it. I mean don’t, if you don’t want to. But I made it. And it’s neat.

 

Brooke Logan:

And it has lots of gifs. Just like everything else you do! Gifs are amazing!

 

Tanya Schofield:

I think one of them, I forget which one, actually has a link to a short story that I wrote that my daughter illustrated all about “should.”

 

Brooke Logan:

Yes. And I’ve seen it and it’s adorable and amazing. It’s worth it just for that, for real.

 

Tanya Schofield:

Cause again, I just make content.

 

Brooke Logan:

It just comes out. That’s awesome. All right, well that’s all we have today. I’ll be back on Thursday. Maybe sooner. I don’t know. I’m just kinda winging it with the third one.

 

Tanya Schofield:

What are we drinking on Thursday? It should be rum. Is what it should be.

 

Brooke Logan:

Okay, so I’ll think of an r word for something to talk about. I can do rum. Okay. I’ll be thinking about that. If anybody else or Tanya has any ideas on what you would to talk about on Thursday, I’m always open to ideas.

 

Tanya Schofield:

Thank you so much for having me! This has been, really, way more fun. Because I was terrified and this was really easy. So everybody who’s thinking about doing it, totally do it. It’s awesome.

 

Brooke Logan:

Yes. That’s so, oh, that’s exactly what I want to hear! I’m so excited. Okay, everybody have a good evening and we will talk soon.

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, storytelling, storytelling in business, how to tell my story online, how to tell a good story
Love it? Share it with your friends!

Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

Follow me on instagram

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Come stalk me on

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Ep 8: How to prioritize when you just want to whine & wine because you’re too busy

Ep 8: How to prioritize when you just want to whine & wine because you’re too busy

by | Jun 29, 2018 | Boss Mindset, Podcast

Ep 8: How to prioritize when you just want to whine & wine because you’re too busy

Okay y’all, I’m gonna hit you with some tough love in today’s episode.

Let’s chat about how to stay motivated, MAKE time, and prioritize your tasks so you don’t have to be one of those whiners that doesn’t get ever anything done.

*NOTE* This episode was recorded LIVE inside my Facebook group, Brand Boldly for Service-Based Entrepreneurs. Join the group to participate LIVE and get your questions answered in real time. 

Not a great listener? No worries.

Here’s a transcript of the episode

Hey!! So what I mean when I say whining is exactly what it sounds like. Being a whiner. And that’s something that I have been dealing with myself. That’s something I’ve been dealing with personally for a long time is getting caught up in that mindset of just not allowing myself to play the victim and take responsibility. And because it’s something that I’ve worked so hard to achieve myself and in my business and just personally, it’s also something that I take really seriously with my clients. And being a whiner and playing the victim and making a million excuses for why you can’t get where you want to go is like – it just drives me nuts. So I wanted to talk about that today.

 

One of the things that, like I already said, drives me freaking nuts is whining and not taking responsibility for your actions. And how I hear that the come up the most is when we’re talking about getting stuff done in our business, get shit done, getting shit done in our business takes a lot of energy and time. It’s exhausting too. Being a victim takes energy. Yes, it does. It really does. So, like I said a minute ago, I’ve had to overcome this myself and I used to be really bad about that, just like, especially when I was doing my business on the side and had a full time job and my job was an hour away.

So the number one thing I hear, and I totally get it because I’ve been there, is I don’t have time for this. This takes so much time and I don’t have it. And that’s why I wanted to bring this up today, to talk about ways to kind of prioritize your time and make time. Because in reality, no matter what your situation, you’re never going to have time. You have to make the time to do things. So I just wanted to go through some of the tips and tricks and organization skills that I’ve used, to keep myself, you know, on the right track, I guess all the time. So not all the time. I say not all the time, I am never on the track all the time. I don’t think any human is. And if they tell you that they are, they’re lying to you.

 

But anyway, so I would say if you hear this a lot or if you are personally struggling with this a lot, people saying that they don’t have time or you feeling like you don’t have time is go back to an old school to do list. Whether it’s on paper or in a notebook or you have an app on your phone or whatever it is. I use Asana, a project, a free freakin’ awesome, project management tool. If you haven’t looked into something, you should check it out. But seriously, whatever you want to do, make an effing priority list. That sounds so stupid and ridiculous, but it will help you so much.

 

So when you have a list, then you have to decide which things you’re going to prioritize and which things are most important. And that’s kind of what I hear a lot of clients of mine struggling with.

 

You hear you don’t have time, but it’s also like, okay, well I’ve blocked out this time, I’ve made time, but I don’t know what to focus on. How do I know if I’m wasting time or if this is something that’s valuable that I should be spending my time on or not? So the way that you can kind of think through that is to figure out if it’s gonna make you money. Focus on profit first. Money making tasks should always go to the top of your list.

 

And that is something that I have personally struggled so hard with because I’m the creator archetype. Which means that I have all these awesome ideas and I’m also a sage archetype, which means that I’m OCD analytical planner. So what happens is I have all these ideas and I have all these plans for how to make them happen. And I just sit around and keep planning and plan and plan and plan forever and never actually do anything when I block off that time.

 

So figuring out what the money making tasks are – go through and figure out, okay, well what’s the plan for doing this? Like let’s say you have writing articles for your blog or recording videos or whatever it is, it doesn’t really matter. I can tell you, my archetype quiz, if anybody has taken it, it’s really cool, but I spent way too long creating it. I think it took me like four and a half months to get it made. Which – it’s really cool and it’s been really valuable. But if I could go back and do it again, I would have readjusted my priorities a little bit to get it done sooner. So just figuring out, and some of that stuff is – it’s kind of hard to determine an ROI for some of that stuff. You know? There’s not an actual dollar sign attached to it. But think about the value that you’re giving and the value that your clients will get out of it. And it is it something that’s going to be worth it long term is how you determine that.

 

My primary archetype is the creator and then my other two archetypes are the sage and the maverick. It’s kind of a weird combination that you don’t see very often. Usually the people who are creative types don’t usually have that sage piece. I’m an INTJ if you know anything about Myers Briggs, so that makes sense there. But it’s not a very common combination, that’s for sure. Which, it kept me stuck for a really long time. But once you kind of – that’s another cool thing about the archetypes, to get kind of off track for a second – is finding those combinations that really make you different and what sets you apart and how to make it work for you and your brand. Because I guarantee you there’s something about you that’s different and that will help you stand out and just understanding yourself – using that archetype as a guide, as a starting point – but just understanding yourself is going to help you a ton with that.

 

So for me, understanding that yes, I have all these really great ideas and I get stuck planning and just being consciously aware of that fact about myself has made it so much easier when I’m going in to try to prioritize these tasks. So I don’t get stuck just whining and complaining that I’m not getting anything done. So basically go in, make a to do list.

 

And timers. I use timers on stuff too. So if you’re planning that you want to get your website done and you want it to look pretty – and we all want it to look pretty, right? Think about, okay, I want it to be completely done by this date. Let’s say, in four weeks I want it to be totally and completely done, launched, off your to do list, get out into the world. So then I would go back and reverse engineer dates on my calendar. Like, if it needs to be done, then I need to have this done by then and this piece and this piece. And then when I, you know, block off the to actually work on it and set timers for yourself and hold yourself to it and hold yourself accountable.

 

That’s one of the things that took me a little while to learn when I first started my entrepreneurial journey, you know? If you have a corporate job or if you’ve been in that world forever, people set deadlines for you and people set dates for you and are there to hold you accountable. But with your business and that’s all up to you buddy. No one’s gonna make you do it except you. So coming up with some kind of solid system to hold yourself accountable like that is super, super important.

 

Those are my main tips for not letting myself fall victim and be a whiner because really at the end of the day, like I said a second ago, it’s your responsibility and nobody’s going to make you do it if you don’t do it. And nobody wants to be a whiner and nobody wants to be a victim. I realize how important that is. And that’s just something that I have. I’ve put boundaries. We’ve talked a lot about boundaries already in this group.

 

That’s pretty much my chat on whining and not being a victim. Like I said, I hold it pretty close to my heart because it drives me freaking nuts when I constantly hear that stuff from clients over and over and over again. So it’s super important to just take responsibility for your stuff and you know, make sure that whatever you’re committing to you can actually get it done and you can actually hold yourself accountable. And there are so many cool ways that you can do that. Aside from just a to do list. Seriously get a board and put it up on your wall. Or sticky notes. Or whatever your system is. Figure out your system to get it done.

 

Keep it short and sweet today. Taking responsibility is huge and taking back the power because if you can’t do it for yourself, no one else is gonna join you on the journey. It’s been awesome talking to you guys today!

 

Other things you might’ve searched for: online business branding, brand coach, branding coach, brand strategist, branding coach, brand archetypes, brand archetype, brand archetype quiz, whining in business, how to get things done, stop whining

Love it? Share it with your friends!

Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

Follow me on instagram

Can’t get enough of  this stuff?!

Check out a few more blog posts

Come stalk me on

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Ep 9: 3 ways to establish visibility in your online biz with Heather Hartman

Ep 9: 3 ways to establish visibility in your online biz with Heather Hartman

by | Jul 2, 2018 | Boss Mindset, Brand Strategy, Guest Experts, Podcast, Social Media

Ep 9: 3 ways to establish visibility in your online biz with Heather Hartman

Heather Hartman – Visibility & Confidence Expert is heeeeere!!!

Heather is sharing the TOP 3 things you can be doing to establish / build visibility in your online biz, including:

  1. doing LIVE video + the BEST tips I’ve ever heard on HOW to do this (even if you being on video makes you want to pee your pants from terror)
  2. using branding photoshoots to up your game and show your personality
  3. the importance of consistency in showing up and just being your-effing-self

Resources mentioned in this episode:

Heather’s website: https://www.heatherhartman.com

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Not a great listener? No worries.

Here’s a transcript of the episode

LoganBrooke Logan:

Hello everyone. We are live here for #SpotlightSunday with Heather Hartman Johnson. Is It, I noticed your coaching business is just Hartman, is it? I’ve been putting Heather Hartman Johnson on everything. So whatever you want us to call you. So, Heather is a Visibility and Confidence expert. Right. Okay. Awesome. Yeah, so I just butchered your intro so I’m going to let you, I’m going to let you just step in and take over and tell us a little bit about yourself and your business first and then we’ll dive in.

 

Heather Hartman:

Yeah, definitely. Thank you so much Brooke. I like legit am super excited to be here. Thank you for having me on. And you didn’t even butcher my intro. It’s all good. I didn’t think that so totally don’t even worry about it. I’m used to it. No I’m kidding. So basically, um, what I do is I work with newer female entrepreneurs who are service based who kind of are a little bit afraid to be seen. I help them monetize their visibility and figure out what they’re like big message is and how to get it out into the world confidently so that they can actually get clients and get paid. Because we started online business because, not just to have like it be a hobby, right. We have our businesses because we want them to be businesses. So I like to basically help the women that I work with do that. And it’s, I’m really passionate about it because when I first started it was, I was like floundering.

 

Heather Hartman:

I was doing the whole hobby thing and I was like, why am I not making money. This really sucks. And it was because I had a deep fear of being seen. And so, um, basically, you know, I mean that’s pretty much what I do. Um, do, I don’t know if you want like fun facts or anything?

 

Brooke Logan:

Whatever you want to share. I think that’s so awesome though. Like I think that’s so just your whole thing is so needed right now cause that’s like the number one thing I hear over and over and over again is just being terrified of putting yourself out there. So I love it.

 

Heather Hartman:

Yeah, I know. I was going to say my favorite, favorite thing to do is like Facebook lives and really encourage people to get on Facebook live and actually do Facebook lives. Cause it’s like the best way to get seen in the online space right now. So, and I don’t see that changing in the near future either, especially with algorithms and stuff like that. So

 

Brooke Logan:

Live is definitely the way to go. So yeah. Fun Facts. Let’s hear some fun facts.

 

Heather Hartman:

Yeah. Oh my gosh. Okay. I actually, this is funny cause I just was thinking about this the other day and I was posting in a group and um, like I guess I’ll share three of my favorite fun facts. I was born raised in Anchorage, Alaska. I was a diesel mechanic when I was 21 working on like Van Hool buses for a tour company in Alaska. And then I also, I worked as a stripper in a strip club.

 

Brooke Logan:

There you go! Those are definitely fun facts!

 

Heather Hartman:

Random as fuuuck.

 

Brooke Logan:

So that’s like a, the diesel mechanic too is like a huge jump. The stripper. I mean I get that with the visibility and confidence. Hey, that makes you like a pro at it. Right?

 

Heather Hartman:

Exactly. Actually, after two months I was like you guys got take me off the schedule. I ain’t cut out for this shit.

 

Brooke Logan:

That’s awesome. Well those are definitely fun facts. I love it.

 

Heather Hartman:

Well, they’re not really related to business, but fun nonetheless.

 

Brooke Logan:

Definitely fun. Cool. So before we jump in to like learn more about your, your thing, um, I always like to ask everybody that comes on, like what is your definition of branding and how does it affect your business?

 

Heather Hartman:

I freaking love this question. I love it because actually I’m not a branding expert, but I feel really passionate that what branding is essentially is we, it’s us, it’s me, it’s my essence, it’s my personality, it’s how I show up and how I make people feel. And to me that is the definition of what I believe branding is. And you know, it goes along with my energy, with my attitude, with the way that, you know, again, the way that I show I’m showing up and the way I make people feel. And why it’s important in business is because branding is what sets us apart from other people. And we all know there’s a lot of people in this, in the online space doing a lot of the same things. You know, there’s a lot of visibility coaches, there’s a lot of branding experts, there’s a lot of fricken health coaches, there’s a lot of, you know what I mean? It’s like there was a ton of different people in the space. However, branding is what makes us unique. It’s how we set ourselves apart from the other people in the industry. And you know, I think it’s also how we attract our people to us. You know?

 

Brooke Logan:

Exactly. Exactly. I love it. That’s such a good answer. I love it. Well, that’s awesome. So we can talk about branding a little bit more later on. I want to like focus this part of the call on, you know, what you want to teach us. We want to learn about how to, how to be visible and confident while we’re doing it. And then at the end, if anyone has questions about anything that you say or anything branding related, we’ll stay on and answer whatever anyone has got.

 

Heather Hartman:

But you’re sure. Yeah. I wonder if, does anybody have questions so far? I can’t see the comments, so I don’t know.

 

Brooke Logan:

Not yet. But if anybody does have questions, put them in as we go.

 

Heather Hartman:

Perfect. Awesome. Okay, cool. So I really just wanted to talk about like three main points. Um, the most important things that I have personally found in my own business at doing visibility coaching and just being in the online coaching and consulting space in general. So the first thing I wanted to really just kind of dig into going live, right? Doing live video. And I know that you do a lot of live video and I frigging love your live videos. You’re amazing. I do, I love doing live video and I love watching them too. And so a couple of things under the live video, like, like some subtopics, right? A lot of people like to watch live video. Some people don’t like to watch live video. And the, the reason why you want to go live is because for those people who like to consume content in a video format such as this, that is why you go live. So you can be seen. So that you can share your, you know, your message and share yourself with your people. Right? Like I feel like, don’t you think that’s important?

 

Brooke Logan:

I do think that’s really important and I think it helps, at least for me and my business going live as opposed to just like pre-recorded video even helps so much. Just be more yourself and be more real. I’ve, I’ve found like if I prerecord a video, I’ll do it like 75,000 freakin times and if I go live, I’m just like welp, I just said that. That happened. So move on. And I feel like I get, I get a better reaction from my audience too when I go live. So I, I love it. I think it’s super important.

 

Heather Hartman:

Yeah, for sure. And one of the things I love about, uh, the aspect of live is that you have that like sense of, it’s like a built in sense of authenticity and rawness, right? Like if you, you know, I mean things happen, right? Dogs bark and babies cry and people open doors and you know, you’re alive and it’s, it’s like almost like, Hey, I’m human too. Like I have these things happen too. And so I think that’s a really good way to be relatable to people so that people can see, oh yeah, yeah. And I also have the same experience. Like I pre-recorded videos. I literally am like, I have taken up so much of my iCloud space. You know? And then I’m like, delete all of these damn things. So it’s almost, you know, the, the sense of being live with your audience. It’s a sense of being present also. And they really get a flavor for like, what, okay, what do you actually bring to the table? What is your, like your real flavor of authenticity and your actual YOU, the bits of you that you can’t see when you read a post, you can’t really hear inflection when you, you know what I’m saying?

 

Brooke Logan:

Yeah.

 

Heather Hartman:

So that was the one thing, the number one thing that I really love to talk about and share about and teach about. Um, and you know, I think that in a big way doing live video also helps us get out of our comfort zone to be seen. And to show up. So that’s a really big thing. And you know, I think that, um, there are lot of people who are still really hesitant to do live video. I help people get past that initial fear of like, well I can’t, I don’t want to go live. You know, there’s a lot of people who do love it, but there are still many who are fearful or terrified of being on camera.

 

Brooke Logan:

So how, like what do you, what are your top tips that you would tell those people that are just starting out?

 

Heather Hartman:

Totally. I love it. Actually the first one is like, really, um, I like to have dance parties. This is what I used to do before I went live when I was still like, oh my God, I literally would like put on some crazy rave music or like [???], or I put like Taylor Swift on and I just like shake my booty and get super energized. And then, uh, as soon as the song was over I’d be like, I have to go live, ok I’m here, I’m doin this! So, you know, the thing is if you don’t dance, do jumping jacks. Do pushups. Do something like move your body. Because what is really important to remember is that we have a lot of nervous energy that sorts of built, it starts to build up in our bodies and as we move our body and change our physiology, it makes it so much easier to like, it’s almost like, like it’s a cheaper way of drinking alcohol. Um, so that’s my like first number one tip is always, like seriously, just jam out before you go live. And then some of my other tips are more like, look into the camera lens. Not at your reflection in the computer or on your phone cause it’s really obvious and it can be a little distracting for people. But also when you, um, you know, when you’re looking into the camera lens, I think that it gives people a much better sense of your presence with them and you’re really more able to like actually hold space and be present and just be there with the people who are watching your viewers, you know. Um, and sometimes, you know, like I know there are people who are like, I just don’t know. I have like, I can’t, I can’t, I always look at myself, but you can like, you can put like a piece of paper over your monitor or you could put like a hot pink sticky note right by the, you know, right by the camera lens so that you’re like focused on that one point.

 

Brooke Logan:

Wow, that’s such a good, those are awesome. Like I would have never thought of doing either one of those things. But that’s so true. That’s so important. It’s both of those things are.

 

Heather Hartman:

Totally. And it can be really easy. And then, like I said, to get distracted by your own reflection, especially if you’re nervous and you don’t and you’re afraid you’re going to mess up. You don’t know what you know, you’re like, I don’t know how to stay on track.

 

Brooke Logan:

Or I’ll see people sometimes on live video just like constantly messing with their hair. Just talk.

 

Heather Hartman:

Yeah, totally. I hear you. Um, and then I guess, you know, a couple of the other ones… I’ve been talking about this so much lately because I’ve, like I said, I’ve been seeing a lot of people who are like, I want to go live or I’m going to do my first live. Do you have tips? And you know, some of the other things really just come down to have a topic. Um, I like to do one topic, like a main topic and then I like that just really shorthand three subtopics that are under that main topic and like have a handwritten note just by me. So I don’t like lose track. It’s really simple and you know, we don’t have to be scripted. Like I, I think a lot of people think they need to be scripted in order to be good on video, but it’s not true. Like, you know, and the, the last thing I’ll say about doing live that that is so important is just be you. Like show up as you. You can be quirky, silly, stupid. I mean, you know what I mean? I have there, there’s no wrong way to show up if you’re showing up authentically as yourself, period. Like I, I’ve watched literally I’ve watched people like burp online video and laugh and about it and not even care. And it’s like, yeah.

 

Brooke Logan:

So Tamera says, I forget to smile. How do you remember to smile? More like smoking, smile-talking. I have the opposite problem. Like while, I was watching a replay of one of the past #SpotlightSundays and I’m just sitting here smiling like a giant dork while Tanya was talking. I was like, what am I doing? But yeah, so smiling. Do you have tips about that?

 

Heather Hartman:

Totally. Well, and you know, I think sometimes, this is one of the things that I actually have heard recently is like when you’re doing video, it’s almost like you kind of have to flirt with the camera a little bit. You kind of come like flirt with the audience just a little bit and it’s almost as if you’re flirting with yourself basically. You know what I’m saying? And it’s kind of like, I think that’s a good way to loosen up and get a little comfortable with just being on camera and doing live video, you know, just like loosen up. Feel a little saucy. Get a little spicy. You know. And in that way I think it’s really when you have, an even something else you can do too is sticky notes on your laptop or wherever, like on your desk or whatever to remind you, you know, smile, breathe, be excited. You know, like easy stuff like that. Cause I like, I’m a big person who like needs reminders all the time. I need to remind myself like everything so.

 

Brooke Logan:

Cool. I love that. I love sticky notes. I’m going to have to try that. I’m going to have to put one that says don’t smile like a giant dork if it’s not appropriate to smile.

 

Heather Hartman:

Yeah exactly. Or the other thing is don’t eye fuck the camera either. Don’t be like… [Heather stares creepily into the camera]…

 

Brooke Logan:

Yeah, that’s really awkward. I’ve seen some of those. I know exactly what you’re talking about when you say that. That’s awesome. That’s awesome. Well, cool. So yeah, live that’s super important. Obviously. I love it. I love all of your tips. Um, but yeah, so you said you had some other stuff too though, right? Like besides the lives?

 

Heather Hartman:

Yeah! The other thing I was going to talk about just a little bit is branding shoots. Okay. So when I’m saying branding shoots, I mean an actual legit branding photo shoot that what you can, and I’ll share a little bit about my experience with it. And I think that this is something that you can get, um, at any stage in your business. Um, personally I waited until I was like, you know, a year and a half or so in because I still wasn’t really comfortable or confident with what am I doing and how do I really want to show up and how do I want to, how do I want to portray my business and my personality. So, um, what in the branding shoot, what I wanted was I wanted my photographs to like really exude my personality, like my silliness and my crazy faces, like my weird ridiculous posture and stuff like that like I did and legitimately it was the most fun I’ve ever had doing a photo shoot ever. I had brought my, um, it was like a little Bose bluetooth speaker and it like bumps super loud and I carry around in my purse during the whole shoot. I made an entire playlist, like a bomb ass photo shoot playlist, and it was like all super fun songs, like really upbeat, really exciting and happy and like I really just want it to like embody that, that energy of fun and you know, boldness and excitement and I really like adventure and freedom. Those are like my values, my core values. And it was amazing. And the thing that really I think made it so really awesome was that I had to actually do some homework beforehand. You know, the person who was taking my photos was like, he gave me an entire branding profile to fill out. It was like a seven page frickin packet I had to do. And I like, it really made me think about, oh, how do I want for my brand to look and feel to people, you know? And how can I infuse more of my authenticity into the brands so that people who are attracted to my energy and who like my, um, being, will find me? You know?

 

Brooke Logan:

Yeah. Oh, and they’re awesome, too. All of your pictures are amazing, so it worked, whatever you did!

 

Heather Hartman:

Thank you! Yeah, it was a lot of fun. And you know, I think that, um, for me it was a worthwhile investment and I think that they’re probably photographers who don’t necessarily, who, there’s a range of different, you know, prices to invest in for a photographers that do that kind of thing. But it’s a really cool thing to do if you want to, and for me it really helped me find myself and how I wanted it to be in my business and how I wanted to apply them. So like getting, and the other thing, what I really wanted to share about is that like I think, I think I, I think I spent like 36 or $3,700 on my branding shoot. It was a worthwhile investment. It’s a lot of money for people. So I know not everyone can afford to do that and that’s totally fine. But what I do think is that, you could even have a girlfriend come over and take, you know, shots with your iPhone or whatever. Cause some of the newer iPhones have uh-friggin-mazing cameras. And you don’t have to have like a huge budget to do, you know, a big ass branding shoot. But you can still infuse your personality and your attitude and like, you know, bits of you even just with like in one of your besties coming over with the camera phone.

 

Brooke Logan:

Yeah, definitely. I think that’s awesome that you say that. Cause like the first photo shoot that I did it, she’s, she’s not a brand photographer and it wasn’t that they were, like they’re not, they’re awesome. Like I love them. But I think it’s like if you have a girlfriend come over or somebody that doesn’t do that all the time, that’s where you have to come in and you have to know exactly what you want and give them direction. So like I remember during the photo shoot we like, we got to the very end and she was like, okay, is there anything else you want? I was like, can I just stand by this wall and make a bunch of goofy faces and like pretend like I’m pointing at things? And those are like my favorite ones are the ones I use for everything. Like the banner in my group.

 

Heather Hartman:

Seriously, that’s epic, I love it.

 

Brooke Logan:

It’s awesome. So just like you don’t have to hire that amazing brand photographer that first time, but you do have to, you know, come prepared and know what you want. And be able to articulate what you want. So I love that. That’s awesome.

 

Heather Hartman:

And one other like super easy tip, too, is if you want to do like something like that where you just have a friend come over or uh, a really reasonably priced photographer and look up like photo shoot poses. Like you can even look up branding shoot poses on like Pinterest and make a board so that you have ideas for like what you want if you aren’t really sure and you’re just not 100% like you know, you don’t know how you want them to look or whatever. You’d get a lot of really cool ideas and like whatever you jive with, that’s your authentic personality. So like do it. You know, bang it out.

 

Brooke Logan:

I did that exact thing. I have a whole board, a brand photography board. Because it’s so awkward to just, you know, it’s awkward to pose anyway, but that’s where that brand photographer is handy because they know what’s going to look good and what’s not. But that’s awesome. That’s such a good tip. I love it.

 

Heather Hartman:

And then the last thing that I was wanting to share really quick about this is, this is the most important thing I think actually. Showing up consistently. Right like, and I wanted to kind of like share my learning around what does it mean to show up consistently cause I think a lot of people have, maybe an. There’s a lot of misconception about what is it like, what is showing up consistently? What does that mean? Do I have to be the fucking same every time I show up? Do I have to be the same? Do I have to like have the same attitude and the same personality like all the time when I show up, right? Do I have to be the same on live video every time I go live or whatever? And I just want to say that no you don’t. You don’t have to be the same. You just have to show up consistently. And what, for me, what consistently means is, be you consistently. Like today I went live in my group, fucked up hair, I just woke up from a two hour nap and I was like, I really wanted to put on a really big show for you guys so I could like announce the winner of this awesome, you know, drawing our whatever, of the challenge and I was like, yeah, I’m not, I’m not feeling it. So I’m just gonna go live and what they didn’t know is I wasn’t even wearing pants!

 

Brooke Logan:

Hey, that’s the cool thing about working from home, right? I got my yoga pants today.

 

Heather Hartman:

Work those yoga pants! I love it. I love it. So I think that’s a really important thing to, for people to remember is that showing up consistently just means be you. If you’re having a shitty day, show up and fucking have a shitty day. If you don’t have to fake it, you don’t get to pretend like everything’s peaches and roses. You know? It’s like, and for, I think this is one of the things, because for me, I’m a really happy, bubbly, upbeat, energetic person. And I, I feel like people might see me and think I’m always like this, but I’m not like, that’s why there are days when I’m just fuckin’ bitchy.

 

Brooke Logan:

And that’s okay! That’s allowed!

 

Heather Hartman:

Yeah exactly! And it’s like, I think that what we all have to remember is that it’s okay to be whatever we are in whatever moment. And there’s nothing wrong with sharing it online, right? Like, in your business. Especially if you’re like, I just, I dunno, that’s my whole thing. The whole like riff on authenticity. Just show up as you and don’t worry about what people think. You’re going to create polarity. If you’re showing up authentically, there are going to be people who don’t like it. There will be people who are triggered. There will be people who don’t want to see, you know, who aren’t comfortable with authenticity or rawness or any kind of emotionality at all. You know what I mean? So I think the biggest thing to remember is just fuckin’ show up as you, every time.

 

Brooke Logan:

Yup. And the, the people who are meant to be there, will be there and they’ll love it. They’ll love you even more for it.

 

Heather Hartman:

Mmmhmm, absolutely.

 

Brooke Logan:

So that’s awesome. I love it. Such good freakin’ tips. So I’m, I’m so glad you came on here because that’s like something that I hear all the time and it’s just not my thing. You know, like I struggle with it, too. So, you know, some of the stuff that I’ve heard is like, you know, get equipment that makes you, you know, like if you need a little light or sit in front of a window that has good lighting and focus on that, but your like your tips are so much better.

 

Heather Hartman:

Oh, thank you! Totally. The dance party is epic, I swear the dance party will change, it’s a game changer. A game changer. Right. Serious.

 

Brooke Logan:

That’s awesome. I love it. I love it. So for anybody that came in late, it looks like we had a few people come in late. Definitely watch the replay because this video is like full of stuff. So I’m going to read through some of the comments real quick and make sure we didn’t miss any important questions. Um, Tamera’s doing a photo shoot in August. So that’s exciting! She said, can you edit my constipated face? Pants are optional. Going to rewatch the replay. Yes. Rewatch the replay for sure. Yep. Awesome. So yeah. So I’m so excited that you came in here and shared all of these awesome tips with us and, yeah. Watch the replay. If anybody has any questions, now is the time for Heather or myself.

 

Heather Hartman:

Yeah, totally. No holds barred. Any question is a good question.

 

Brooke Logan:

Yeah, for sure. So branding, like my group is about branding. If anybody doesn’t know that yet, if you just came over here to see Heather, that’s okay. You can leave if you want, when we’re done, if you don’t want to stay, I’m totally cool with that. But just, um, I think branding and visibility are so closely tied together. It’s so important to talk about both of those things together. And you, you touched on that a little bit earlier, but just owning it, really being yourself and owning it is so important. And that’s like the number one thing really, in my book.

 

Heather Hartman:

Yeah, definitely.

 

Brooke Logan:

Tamera says, thank you so much Heather. So Heather, if you check out the events tab over, like in the sidebar, there’s a, Heather’s information is all pinned in there, her website, and she has an awesome freebie. Do you want to talk about your, your freebie real quick?

 

Heather Hartman:

Oh, sure, sure. Um, well the freebie really is basically 10, you know, simple ways to really build your confidence. And I think they’re, um, you know, it’s like as an example, one of them is wear clothes that make you feel good, you know? And like I think that in a really big way we have a tendency to like try to mold ourselves into like what societal norms are, you know, make us feel like we need to be like, and I think it’s really important that those types of things that we remember that right? Like do things that make us feel good, where clothes that make us feel good and do a freaking negativity detox. If you’ve got negative people in your life, limit your exposure to those people. You know what I’m saying? So, I know those are like two of the 10, but like, in order to build your confidence, there are some really simple things that you can do that really don’t cost any money. And it’s just an awareness that something to think about, you know? So anyway, yeah, there’s like a ton of good stuff in there too. And like it was all kinds of Heather spicy attitude.

 

Brooke Logan:

Which we love! We love the Heather spicy attitude! That’s awesome. So yeah, watch the replay. If you have any questions, you know, while you’re watching the replay, feel free to tag either one of us or both of us or whatever you want.

 

Heather Hartman:

And do you have a little something that you wanted to kind of share a little bit about like branding and like when is a good time to like do that? Cause I think I thought some of the folks, at least I know some of the ladies in my group would probably appreciate kind of hearing a little bit from your perspective as an expert on it.

 

Brooke Logan:

Yeah, definitely. Sorry, we totally talked about that and I just totally forgot. Um, so there’s kind of like two different sides of branding, which, you know, part of my mission of what I’m trying to do with my business is kind of bridge the gap and, and really communicate what branding really means. Because a lot of times people think it’s just that logo and website and pretty stuff. We know that’s not true. But yeah. Um, so if, if we’re talking about like stuff like that, the, the pretty design and all of that, that should be like the very last thing that you invest in. Like, last step. But building your brand and you know, talking about like identifying your ideal client and I know that’s like beaten over everyone’s head all over the Internet all the time, but it’s like it’s super important, it’s really important. And that should be like the first thing that you do before anything else. Like identify who it is that you want to work with first of all, like that part of your ideal client. Not, not, don’t learn about them until you decide who they are. Cause you get to decide who you want to work with and what you want to do. So that should be like when you’re thinking about, hmm I want to start a business, that should be that the very first thing that you do and it doesn’t cost a penny. Like yeah, you can do that stuff yourself. And obviously you can hire a branding person who can help you with that. But just like understanding what you really want to do and then identifying those things that should be like step one. Then once, once you get like, I felt like you should do it in phases, almost like do that, that inner work and identifying all that stuff. And then once you’re ready to like, okay, I need to like get in front of people. You do need to have some kind of brand presence, you know, online. Um, even if it’s something as simple as just like a lead page or a landing page or just something to represent yourself.

 

Heather Hartman:

That’s what I did! That’s what I did for the first year and a half of my business, legit. I used fucking landing pages, I love it.

 

Brooke Logan:

And that’s awesome. It works. Like it’s totally fine. So I think there’s like a misconception that like you have to have this big, huge fancy, awesome website and all of this stuff and you don’t, but you do have to have something and you don’t want it to be shitty either. Like, if you’re only gonna do one thing, you want to do it right, but it doesn’t have to be expensive and it doesn’t have to be elaborate and this huge time suck or anything like that. But you do want to have some kind of presence for sure. And then once you’re ready, like once you have some income coming in and you’re ready to invest in all that stuff. And even like something that’s most, most branding experts don’t really talk about that. I love to talk about, this is my, for people in my group, my archetypes, my sagey side comes out. Like my analytical mind, I love like systems and automations and processes and stuff like that. So having all of that automation set up on the backend, it like for me and my business, that’s a part of my brand too. Like when, when my clients interact with me, there’s like a certain level of experience that I give them. Like all of my automated stuff is very me. And everything is branded. Even if it’s just a simple like, hey, I got your form. It’s like it’s me. And I think that’s something that a lot of people skip in the branding process for sure. So that’s something that you can do as early as you can. Like anytime you’re setting up any kind of system or anything like that, incorporate as much of you and your personality into it every step of the way.

 

Heather Hartman:

I really like that too because you know, there’s a lot of systems that you can just do the canned stuff or the default, whatever the default thank you page or whatever. And it’s like, it’s, it’s so much, uh, the energy’s just different when it’s branded, when it is your personality, when it’s your language. So I really love that. And also, I did want to say too, for any of the ladies who are watching from, um, who came from my group or anybody new or whatever, that, um, you have an awesome archetype quiz too, right?

 

Brooke Logan:

Yes, I do.

 

Heather Hartman:

Yeah. So check out Brooks archetype quiz. I actually need to take it. I’ve taken one before from another branding expert, but I would love to take yours. I need to actually.

 

Brooke Logan:

Yeah, they’re so fun. And I love taking other people’s quizzes too. Like I think it’s so interesting to see how like all the different experts kind of like pull, pull different parts of the archetypes out. And it’s fun. Yeah. So it’s definitely fun.

 

Heather Hartman:

I’m going to do it for sure. So actually, if you are willing, maybe you could drop that link into the, into the explosive exposure group if you’re willing.

 

Brooke Logan:

Sure, absolutely. Yeah, that’s the name of Heather’s group. If you want to join Heather’s group. Explosive, explosure, explosive explosion. I can’t talk exposure, you know what I mean? Oh and Tamera just put a link to my archetype quiz in the comments here, too. So I’ll also drop it in your group. Um, Tamera also is asking, is branding important with network marketers too? I have a lot of network marketers and some have it ingrained that they are their product. I think, I don’t personally work with network marketers. I don’t know about you, but I think it is important. I think a lot of the branding, you know, especially in something like that where everybody is selling the exact same product, that’s really the only thing that you have that set yourself apart. And whether you’re consciously doing it or not, you’re, you’re building a brand for yourself, whether it’s conscious or not. So all of the, like the automation, the follow up sequences and just how you interact with your, with your clients, that’s building a brand. So you might as well might as well do it intentionally.

 

Heather Hartman:

Yeah, for sure, I hear you. I actually don’t work that much with network marketers either. However, I am in network marketing, so, and I see how that building that brand and having that basically that personality and that energetic connection to, you know, what I do and why I’m passionate about it can really be set apart from the other Mary Kay lady or whatever. I don’t do Mary Kay. I do a different one. But that makes perfect sense. Yeah.

 

Brooke Logan:

So yeah. So we’ll wait just another minute and make sure there’s no more questions. But again, like anybody watching the replay, put in questions that you have, and thank you so, so much for coming in Heather! This has been so much.

 

Heather Hartman:

Thanks for having me, Brooke! I super love your face and I just want to tell you, I love your background, too, like get shit done. It’s like, that’s epic. So amazing. I was like, admiring it one of your other live videos.

 

Brooke Logan:

Yeah, I love it. I talked about it in one of the other ones too, because somebody else said that. My mommy made it for me.

 

Heather Hartman:

Aw, that’s so sweet! Very cool. Awesome. Well thank you, Brooke, again. I appreciate it!

 

Brooke Logan:

All right, well I will see everybody again. Um, definitely Thursday, maybe sooner. Sometimes I just jump in here so you never know exactly, but I will see you then. Bye Heather!

 

Heather Hartman:

Bye!!

 

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Hey, I’m Brooke!

I’m a Creator archetype, INTJ, and music snob. I will fight you if you try to convince me that a MacBook is an instrument. It’s not.

But as far as this whole business thang goes… I’m basically a weird mix of creative-big-picture-thinker and analytical strategery all rolled into one.

I can help you use your unique personality to stand out BOLDLY online and attract your ideal clients like a freakin’ magnet – just by being YOU.

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